Glitzy Red DEA153 is a red paint color from Dunn-Edwards. It has a hex value of #AF413B, LRV 13 and a warm (golden) undertone. Its closest cross-brand match is Shy Cherry from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #AF413B · DEA153
Glitzy Red
13%LRV Value
Warm (Golden)Undertone
Glitzy Red Technical Profile
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Glitzy Red in Every Brand
The closest equivalent to Glitzy Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsGlitzy Red
Nearly identical
Benjamin MooreShy Cherry
Shy Cherry
Benjamin Moore
Nearly identical
Rum Punch
PPG
Nearly identical
Crimson Silk
Behr
Nearly identical
Empower
Vista Paint
Nearly identical
Red Tomato
Sherwin-Williams
Nearly identical
Empower
Hirshfield's
Very similar
Poppied Red
Dutch Boy
Very similar
Bang
Kilz
Very similar
Pearl Pink
RAL
Very similar
Create .04
Colorhouse
Very similar
Romesco
Farrow & Ball
Very similar
Classic Red
Valspar
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Glitzy Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Glitzy Red
#AF413B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B0926D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Glitzy Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Glitzy Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Glitzy Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Glitzy Red — Frequently Asked Questions
What undertone does Glitzy Red have?
Glitzy Red by Dunn-Edwards has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Glitzy Red in your own space before committing.
What colors match Glitzy Red from other brands?
The closest cross-brand equivalents to Glitzy Red are Shy Cherry by Benjamin Moore (a near-identical match), Rum Punch by PPG (a near-identical match), Greenhow Vermillion by Benjamin Moore (a near-identical match) — the best options for getting Glitzy Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Glitzy Red?
Glitzy Red has a Light Reflectance Value (LRV) of 13.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Glitzy Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Glitzy Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.