London Fog presents as a light, muted cool gray with neutral undertones and a calm mood. With an LRV of 58, it keeps spaces feeling open and airy, working well in bathrooms, bedrooms, and coastal-inspired rooms. The closest cross-brand match is Sherwin-Williams's Dusty Heather, an extremely close match. Benjamin Moore's Flower is another strong alternative.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.