Rich Ivory DE5316 is a orange paint color from Dunn-Edwards. It has a hex value of #FFF0C4, LRV 88 and a neutral undertone. Its closest cross-brand match is Sunrise Glow from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #FFF0C4 · DE5316
Rich Ivory
88%LRV Value
NeutralUndertone
Rich Ivory Technical Profile
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Rich Ivory in Every Brand
The closest equivalent to Rich Ivory in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsRich Ivory
Nearly identical
Hirshfield'sSunrise Glow
Sunrise Glow
Hirshfield's
Nearly identical
Sunrise Glow
Vista Paint
Nearly identical
Grain .01
Colorhouse
Nearly identical
Frosted Lemon
Behr
Nearly identical
Lighthouse
Benjamin Moore
Nearly identical
Lemon Ice
PPG
Nearly identical
Champagne Dance
Valspar
Nearly identical
Sticky Note
Kilz
Nearly identical
Lemon Flavor
Dutch Boy
Very similar
Lemon Chiffon
Sherwin-Williams
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rich Ivory
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Ivory
#FFF0C4
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B8D65C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Ivory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Ivory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Rich Ivory.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Rich Ivory — Frequently Asked Questions
What undertone does Rich Ivory have?
Rich Ivory by Dunn-Edwards has a neutral undertone and sits in the orange color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rich Ivory in your own space before committing.
What colors match Rich Ivory from other brands?
The closest cross-brand equivalents to Rich Ivory are Sunrise Glow by Hirshfield's (a near-identical match), Sunrise Glow by Vista Paint (a near-identical match), Grain .01 by Colorhouse (a near-identical match) — the best options for getting Rich Ivory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Ivory?
Rich Ivory has a Light Reflectance Value (LRV) of 87.6, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Rich Ivory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Ivory's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.