Backroads Clay 310-7DB is a brown paint color from Dutch Boy. It has a hex value of #97573B, LRV 14 and a warm (golden) undertone. Its closest cross-brand match is Rookwood Terra Cotta from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #97573B · 310-7DB
Backroads Clay
14%LRV Value
Warm (Golden)Undertone
Backroads Clay Technical Profile
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Backroads Clay in Every Brand
The closest equivalent to Backroads Clay in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dutch BoyBackroads Clay
Nearly identical
Sherwin-WilliamsRookwood Terra Cotta
Rookwood Terra Cotta
Sherwin-Williams
Nearly identical
Warmed Cognac
Benjamin Moore
Very similar
Spiced Cider
PPG
Very similar
Autumn Abundance
Kilz
Very similar
Toffee Glaze
Valspar
Very similar
Harrison Rust
Dunn-Edwards
Very similar
Nouveau Copper
Behr
Very similar
Mandalay Road
Hirshfield's
Very similar
Clay .04
Colorhouse
Very similar
Old Brick
Vista Paint
Very similar
Picture Gallery Red
Farrow & Ball
Visible difference
Orange Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Backroads Clay
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Backroads Clay
#97573B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A39662
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Backroads Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Backroads Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Backroads Clay.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Backroads Clay — Frequently Asked Questions
What undertone does Backroads Clay have?
Backroads Clay by Dutch Boy has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Backroads Clay in your own space before committing.
What colors match Backroads Clay from other brands?
The closest cross-brand equivalents to Backroads Clay are Rookwood Terra Cotta by Sherwin-Williams (a near-identical match), Warmed Cognac by Benjamin Moore (a very close match), Spiced Cider by PPG (a very close match) — the best options for getting Backroads Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Backroads Clay?
Backroads Clay has a Light Reflectance Value (LRV) of 13.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Backroads Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Backroads Clay's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.