Backroads Clay 310-7DB is a brown paint color from Dutch Boy. It has a hex value of #97573B, estimated LRV 14 and a warm (golden) undertone. Its closest cross-brand match is Rookwood Terra Cotta from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Dutch Boy · #97573B · 310-7DB
Backroads Clay
14%Estimated LRV
Warm (Golden)Undertone
Backroads Clay Technical Profile
HEX Code#97573B
RGB151, 87, 59
Estimated LRV13.7
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandDutch Boy
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Backroads Clay
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rookwood Terra Cotta
Sherwin-Williams
#975840
Close digital match
Warmed Cognac
Benjamin Moore
#975B3B
Similar digital color
Spiced Cider
PPG
#915B41
Similar digital color
Autumn Abundance
Kilz
#8E5335
Similar digital color
Toffee Glaze
Valspar
#9A5F45
Similar digital color
Harrison Rust
Dunn-Edwards
#9A5F3F
Similar digital color
Nouveau Copper
Behr
#A15B43
Similar digital color
Mandalay Road
Hirshfield's
#A05F45
Similar digital color
Clay .04
Colorhouse
#8C4D35
Similar digital color
Old Brick
Vista Paint
#8A4E37
Similar digital color
Picture Gallery Red
Farrow & Ball
#A15A4D
Visible digital difference
Orange Brown
RAL
#A65E2E
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Backroads Clay
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Backroads Clay
#97573B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A39662
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Backroads Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Backroads Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Backroads Clay.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Backroads Clay — Frequently Asked Questions
What undertone does Backroads Clay have?
Backroads Clay by Dutch Boy has a warm (golden) undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Backroads Clay from other brands?
The closest cross-brand equivalents to Backroads Clay are Rookwood Terra Cotta by Sherwin-Williams (a close digital match), Warmed Cognac by Benjamin Moore (a very close match), Spiced Cider by PPG (a very close match) — the best options for getting Backroads Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Backroads Clay?
Backroads Clay has a estimated lightness value of 13.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Backroads Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Backroads Clay's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.