Provence 343-4DB is a gray paint color from Dutch Boy. It has a hex value of #9494A5, LRV 30 and a cool (violet) undertone. Its closest cross-brand match is Cotton Flannel from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #9494A5 · 343-4DB
Provence
30%LRV Value
Cool (Violet)Undertone
Provence Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Provence in Every Brand
The closest equivalent to Provence in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dutch BoyProvence
Nearly identical
PPGCotton Flannel
Cotton Flannel
PPG
Nearly identical
Faded Violet
Benjamin Moore
Nearly identical
Bay Fog
Dunn-Edwards
Very similar
Pandemonium
Valspar
Very similar
Dusky Mood
Vista Paint
Very similar
Dusky Mood
Hirshfield's
Very similar
Dusty Heather
Sherwin-Williams
Very similar
Masterpiece
Behr
Very similar
Aviator Silver
Kilz
Very similar
Window Grey
RAL
Visible difference
Wool .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Provence
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Provence
#9494A5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9985AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Provence
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Provence Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Provence.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Provence — Frequently Asked Questions
What undertone does Provence have?
Provence by Dutch Boy has a cool (violet) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Provence in your own space before committing.
What colors match Provence from other brands?
The closest cross-brand equivalents to Provence are Cotton Flannel by PPG (a near-identical match), Faded Violet by Benjamin Moore (a near-identical match), Bay Fog by Dunn-Edwards (a very close match) — the best options for getting Provence's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Provence?
Provence has a Light Reflectance Value (LRV) of 30.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Provence
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Provence's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.