Provence 343-4DB is a gray paint color from Dutch Boy. It has a hex value of #9494A5, estimated LRV 30 and a cool (violet) undertone. Its closest cross-brand match is Cotton Flannel from PPG (nearly identical), with 49 more equivalents across other brands.
Dutch Boy · #9494A5 · 343-4DB
Provence
30%Estimated LRV
Cool (Violet)Undertone
Provence Technical Profile
HEX Code#9494A5
RGB148, 148, 165
Estimated LRV30.2
UndertoneCool (Violet)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandDutch Boy
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Provence
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Cotton Flannel
PPG
#9090A2
Close digital match
Faded Violet
Benjamin Moore
#8E90A2
Close digital match
Bay Fog
Dunn-Edwards
#9899B0
Similar digital color
Pandemonium
Valspar
#9396A2
Similar digital color
Dusky Mood
Vista Paint
#979AA7
Similar digital color
Dusky Mood
Hirshfield's
#979BA8
Similar digital color
Dusty Heather
Sherwin-Williams
#8990A3
Similar digital color
Masterpiece
Behr
#9D9EA9
Similar digital color
Aviator Silver
Kilz
#9DA0AB
Similar digital color
Window Grey
RAL
#9DA1AA
Visible digital difference
Wool .04
Colorhouse
#8B8A8C
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Provence
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Provence
#9494A5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9985AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Provence
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Provence Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Provence.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Provence — Frequently Asked Questions
What undertone does Provence have?
Provence by Dutch Boy has a cool (violet) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Provence from other brands?
The closest cross-brand equivalents to Provence are Cotton Flannel by PPG (a close digital match), Faded Violet by Benjamin Moore (a close digital match), Bay Fog by Dunn-Edwards (a very close match) — the best options for getting Provence's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Provence?
Provence has a estimated lightness value of 30.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Provence
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Provence's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.