Pure Ivory VS-9213 is a orange paint color from Dutch Boy. It has a hex value of #F7CA87, estimated LRV 64 and a neutral undertone. Its closest cross-brand match is Chunk Of Cheddar from PPG (nearly identical), with 49 more equivalents across other brands.
Dutch Boy · #F7CA87 · VS-9213
Pure Ivory
64%Estimated LRV
NeutralUndertone
Pure Ivory Technical Profile
HEX Code#F7CA87
RGB247, 202, 135
Estimated LRV63.8
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyorange
BrandDutch Boy
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Pure Ivory
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Chunk Of Cheddar
PPG
#F9C982
Close digital match
Golden Corn
Kilz
#F2C784
Close digital match
Croissant
Valspar
#F8CE8C
Close digital match
Afterglow
Sherwin-Williams
#F6CD8E
Close digital match
Beacon Yellow
Behr
#F3C98C
Close digital match
Honey Burst
Benjamin Moore
#FDD08F
Close digital match
Sunset in Italy
Hirshfield's
#F0C484
Close digital match
Sunset in Italy
Vista Paint
#EFC483
Close digital match
Arts & Crafts Gold
Dunn-Edwards
#F5C68B
Similar digital color
Yellow Ground
Farrow & Ball
#F2CF86
Similar digital color
Grain .05
Colorhouse
#DFBD87
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Pure Ivory
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure Ivory
#F7CA87
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C4CF63
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure Ivory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure Ivory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Pure Ivory.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Pure Ivory — Frequently Asked Questions
What undertone does Pure Ivory have?
Pure Ivory by Dutch Boy has a neutral undertone and sits in the orange color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Pure Ivory from other brands?
The closest cross-brand equivalents to Pure Ivory are Chunk Of Cheddar by PPG (a close digital match), Golden Corn by Kilz (a close digital match), Pale Orange by PPG (a close digital match) — the best options for getting Pure Ivory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure Ivory?
Pure Ivory has a estimated lightness value of 63.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Pure Ivory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure Ivory's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.