Pure Ivory VS-9213 is a orange paint color from Dutch Boy. It has a hex value of #F7CA87, LRV 64 and a neutral undertone. Its closest cross-brand match is Chunk Of Cheddar from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #F7CA87 · VS-9213
Pure Ivory
64%LRV Value
NeutralUndertone
Pure Ivory Technical Profile
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Pure Ivory in Every Brand
The closest equivalent to Pure Ivory in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dutch BoyPure Ivory
Nearly identical
PPGChunk Of Cheddar
Chunk Of Cheddar
PPG
Nearly identical
Golden Corn
Kilz
Nearly identical
Croissant
Valspar
Nearly identical
Afterglow
Sherwin-Williams
Nearly identical
Beacon Yellow
Behr
Nearly identical
Honey Burst
Benjamin Moore
Nearly identical
Sunset in Italy
Hirshfield's
Nearly identical
Sunset in Italy
Vista Paint
Nearly identical
Arts & Crafts Gold
Dunn-Edwards
Very similar
Yellow Ground
Farrow & Ball
Very similar
Grain .05
Colorhouse
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Pure Ivory
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure Ivory
#F7CA87
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C4CF63
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure Ivory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure Ivory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Pure Ivory.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Pure Ivory — Frequently Asked Questions
What undertone does Pure Ivory have?
Pure Ivory by Dutch Boy has a neutral undertone and sits in the orange color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Pure Ivory in your own space before committing.
What colors match Pure Ivory from other brands?
The closest cross-brand equivalents to Pure Ivory are Chunk Of Cheddar by PPG (a near-identical match), Golden Corn by Kilz (a near-identical match), Pale Orange by PPG (a near-identical match) — the best options for getting Pure Ivory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure Ivory?
Pure Ivory has a Light Reflectance Value (LRV) of 63.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Pure Ivory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure Ivory's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.