Ref. #F7CA87 · VS-9213
Pure Ivory
64%LRV Value
NeutralUndertone
Pure Ivory Technical Profile
What color is Pure Ivory? It's a light warm orange with the hex code #F7CA87. Colors similar to Pure Ivory include PPG Chunk Of Cheddar, Kilz Golden Corn, MPC Little Toot. Pure Ivory has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. At LRV 64, Pure Ivory sits in the comfortable mid-light range — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions. Pair it with warm whites like White Dove, white oak floors, and unlacquered brass or copper hardware. Terracotta tile or deep green plants complete an earthy warm palette. Oranges glow under 2700K warm bulbs, deepening into rich amber. Under 4000K cool light they can lose warmth and shift toward beige — particularly true for muted or dusty oranges.
Colors Similar to Pure Ivory
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Pure Ivory
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure Ivory
#F7CA87
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C4CF63
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure Ivory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure Ivory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Pure Ivory.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Pure Ivory — Frequently Asked Questions
What undertone does Pure Ivory have?
Pure Ivory by Dutch Boy has a neutral undertone and belongs to the orange color family.
What colors match Pure Ivory from other brands?
The closest matches are Chunk Of Cheddar by PPG (#F9C982), Golden Corn by Kilz (#F2C784), Little Toot by MPC (#F7CC86). Always verify with physical samples.
What is the LRV of Pure Ivory?
Pure Ivory has an LRV of 63.8, where 0 is pure black and 100 is pure white.
Explore More with Pure Ivory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure Ivory's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.