Selvedge 306 is a gray paint color from Farrow & Ball. It has a hex value of #7C8E96, LRV 26 and a neutral undertone. Its closest cross-brand match is Chalky Blue from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #7C8E96 · 306
Selvedge
26%LRV Value
NeutralUndertone
Selvedge Technical Profile
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Selvedge in Every Brand
The closest equivalent to Selvedge in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Farrow & BallSelvedge
Nearly identical
PPGChalky Blue
Chalky Blue
PPG
Nearly identical
Cottage Door
Valspar
Nearly identical
Wild Blue Yonder
Benjamin Moore
Nearly identical
Dark Storm Cloud
Behr
Nearly identical
Stray Gray
Kilz
Nearly identical
Smoky Day
Hirshfield's
Very similar
Poolhouse
Sherwin-Williams
Very similar
Blue Laguna
Dutch Boy
Very similar
Smoky Day
Vista Paint
Very similar
Weathered Blue
Dunn-Edwards
Very similar
Water .05
Colorhouse
Very similar
Squirrel Grey
RAL
Very similar
Seeing a close call? Order a peel-and-stick sample of Selvedge — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Selvedge
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Selvedge
#7C8E96
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#858CAD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Selvedge
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Selvedge Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Farrow & Ball Colors
Other Farrow & Ball colors close to Selvedge.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Selvedge — Frequently Asked Questions
What undertone does Selvedge have?
Selvedge by Farrow & Ball has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Selvedge in your own space before committing.
What colors match Selvedge from other brands?
The closest cross-brand equivalents to Selvedge are Chalky Blue by PPG (a near-identical match), Cottage Door by Valspar (a near-identical match), Wild Blue Yonder by Benjamin Moore (a near-identical match) — the best options for getting Selvedge's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Selvedge?
Selvedge has a Light Reflectance Value (LRV) of 25.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Selvedge
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Selvedge's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.