Selvedge 306 is a gray paint color from Farrow & Ball. It has a hex value of #7C8E96, estimated LRV 26 and a neutral undertone. Its closest cross-brand match is Chalky Blue from PPG (nearly identical), with 49 more equivalents across other brands.
Farrow & Ball · #7C8E96 · 306
Selvedge
26%Estimated LRV
NeutralUndertone
Selvedge Technical Profile
HEX Code#7C8E96
RGB124, 142, 150
Estimated LRV25.8
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandFarrow & Ball
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Selvedge
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Chalky Blue
PPG
#7B8F99
Close digital match
Cottage Door
Valspar
#7A8F97
Close digital match
Wild Blue Yonder
Benjamin Moore
#7A8F9A
Close digital match
Dark Storm Cloud
Behr
#829096
Close digital match
Stray Gray
Kilz
#7D939C
Close digital match
Smoky Day
Hirshfield's
#7D8F92
Similar digital color
Poolhouse
Sherwin-Williams
#8095A0
Similar digital color
Blue Laguna
Dutch Boy
#8095A0
Similar digital color
Smoky Day
Vista Paint
#7D8D8F
Similar digital color
Weathered Blue
Dunn-Edwards
#7B9093
Similar digital color
Water .05
Colorhouse
#82979D
Similar digital color
Squirrel Grey
RAL
#78858B
Similar digital color
Seeing a close call? Order a peel-and-stick sample of Selvedge — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Selvedge
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Selvedge
#7C8E96
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#858CAD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Selvedge
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Selvedge Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Farrow & Ball Colors
Other Farrow & Ball colors close to Selvedge.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Selvedge — Frequently Asked Questions
What undertone does Selvedge have?
Selvedge by Farrow & Ball has a neutral undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Selvedge from other brands?
The closest cross-brand equivalents to Selvedge are Chalky Blue by PPG (a close digital match), Cottage Door by Valspar (a close digital match), Wild Blue Yonder by Benjamin Moore (a close digital match) — the best options for getting Selvedge's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Selvedge?
Selvedge has a estimated lightness value of 25.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Selvedge
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Selvedge's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.