Chocolate by Hirshfield's paint color
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Ref. #4D403B · H0142

Chocolate

6%LRV Value
NeutralUndertone
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Chocolate H0142 is a gray paint color from Hirshfield's. It has a hex value of #4D403B, LRV 6 and a neutral undertone. Its closest cross-brand match is Chocolate from Vista Paint (nearly identical), with 49 more equivalents across other brands.

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Chocolate Technical Profile

HEX Code#4D403B
RGB77, 64, 59
LRV5.6
UndertoneNeutral
Color Familygray
BrandHirshfield's

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Chocolate in Every Brand

The closest equivalent to Chocolate in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Hirshfield'sChocolate
Nearly identical
Vista PaintChocolate

Chocolate

Vista Paint

Nearly identical

Cracked Pepper

Sherwin-Williams

Nearly identical

Black Cherry

Kilz

Nearly identical

Manchester Brown

Behr

Nearly identical

Dark Granite

PPG

Nearly identical

Mississippi Mud

Benjamin Moore

Nearly identical

Spiced Hot Chocolate

Dunn-Edwards

Nearly identical

Ground Coffee

Dutch Boy

Very similar

Nourish .05

Colorhouse

Very similar

Black Raisin

Valspar

Very similar

Terra Brown

RAL

Very similar

Tanner's Brown

Farrow & Ball

Very similar

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Chocolate

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Chocolate

#4D403B

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#70684B

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Chocolate

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Sweet Molasses

Complement

Midnight Hour

Chocolate Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Santo

Trim

Sugar Dust

Accent

This Color

Pop

Angelic Choir

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Diamond Stud

Trim

Sugar Dust

Accent

This Color

Pop

Gentle Caress

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Diamond Stud

Trim

Sugar Dust

Accent

This Color

Pop

Island Moment

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Hirshfield's Colors

Other Hirshfield's colors close to Chocolate.

Evermore

Hirshfield's · 0557

#463E3B

Philosophically Speaking

Hirshfield's · 0578

#4D483D

Moss Glen

Hirshfield's · H0100

#4A473F

Ruggero Grey

Hirshfield's · 0452

#484435

Deep Shadow

Hirshfield's · 0445

#514A3D

November Storms

Hirshfield's · 0543

#423F3B

More gray colors from other brands

Cross-brand colors in the gray family — useful when you want a similar look from a different brand.

Charcoal Linen

Benjamin Moore · 2133-40

#7D8085

Rock of Ages

Vista Paint · 8430

#6F6A5D

Intercoastal Gray

Behr · MQ5-23

#A5B0B9

Paving Stones

Behr · PPF-16

#CBCCC4

Rookwood Blue Green

Sherwin-Williams · 2811

#738478

Weeping Willow

Benjamin Moore · 629

#64856A

Chocolate — Frequently Asked Questions

What undertone does Chocolate have?
Chocolate by Hirshfield's has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Chocolate in your own space before committing.
What colors match Chocolate from other brands?
The closest cross-brand equivalents to Chocolate are Chocolate by Vista Paint (a near-identical match), Cracked Pepper by Sherwin-Williams (a near-identical match), Black Cherry by Kilz (a near-identical match) — the best options for getting Chocolate's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chocolate?
Chocolate has a Light Reflectance Value (LRV) of 5.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Chocolate

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse gray Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Chocolate's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.

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