Ref. #AF7074 · 92
Fresh Day
22%LRV Value
Warm (Golden)Undertone
Fresh Day Technical Profile
What color is Fresh Day? It's a deep warm red with the hex code #AF7074. Colors similar to Fresh Day include Valspar Spanish Rose Shadow, Vista Paint Fresh Day, Benjamin Moore Burgundy Rose. Fresh Day has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 22, Fresh Day creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Fresh Day
Closest digital match based on color values. Always verify with physical samples.
Spanish Rose Shadow
Valspar
Nearly identical
Fresh Day
Vista Paint
Nearly identical
Burgundy Rose
Benjamin Moore
Nearly identical
Horizon Glow
PPG
Nearly identical
Carley's Rose
Sherwin-Williams
Very similar
Frost White Prl over Scarlet Letter
MPC
Very similar
Handmade Red
Dunn-Edwards
Very similar
Art House Pink
Behr
Very similar
Recommended Pairings
Colors That Work With Fresh Day
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fresh Day
#AF7074
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD9685
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fresh Day
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fresh Day Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Fresh Day.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Fresh Day — Frequently Asked Questions
What undertone does Fresh Day have?
Fresh Day by Hirshfield's has a warm (golden) undertone and belongs to the red color family.
What colors match Fresh Day from other brands?
The closest matches are Spanish Rose Shadow by Valspar (#AE7073), Fresh Day by Vista Paint (#AD6F73), Burgundy Rose by Benjamin Moore (#B27477). Always verify with physical samples.
What is the LRV of Fresh Day?
Fresh Day has an LRV of 22.0, where 0 is pure black and 100 is pure white.
Explore More with Fresh Day
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fresh Day's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.