Frozen Custard

Technical Profile

What color is Frozen Custard? It's a very light warm orange with the hex code #EAD0AC. Colors similar to Frozen Custard include Vista Paint Frozen Custard, Benjamin Moore Mohave Desert, Benjamin Moore Natural Sand. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Frozen Custard has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Frozen Custard (#EAD0AC) by Hirshfield's is a very light orange paint color with a rich, saturated presence that draws the eye. It delivers an airy, open feeling that maximizes the sense of space in any room. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, red is the dominant channel, which gives it a subtle rosy warmth even under different lighting conditions. With a Light Reflectance Value of 83, it reflects the vast majority of light, helping smaller rooms feel more spacious. This pale apricot tone brings gentle warmth to kitchens, breakfast nooks, and south-facing rooms that benefit from a sunny disposition. An eggshell or matte finish works well at this lightness, hiding minor wall imperfections while still being easy to wipe clean. For color coordination, Frozen Custard pairs beautifully with blue tones for bold complementary contrast, or with neighboring yellow and red hues for a harmonious, flowing palette. Its neutral undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Hirshfield's is unavailable in your area, close cross-brand alternatives exist from Vista Paint, Benjamin Moore, Kilz and others. In terms of mood and atmosphere, Frozen Custard evokes the soft glow of morning sunlight, creating a gentle, optimistic ambiance. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for bohemian, Southwestern, and modern farmhouse aesthetics. As part of the Hirshfield's palette, Frozen Custard benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. High-LRV colors like Frozen Custard are forgiving in most lighting conditions, but they can pick up reflected color from adjacent walls, flooring, or large furniture pieces, so evaluate samples in situ. Very light shades can sometimes read as stark white on small swatches — viewing a larger area in your intended space reveals the true character of the color. Pair this shade with natural linen, light oak, rattan, and marble for a fresh, layered look, or contrast it with dark walnut and wrought iron for more definition. You can order Frozen Custard (243) directly from Hirshfield's or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.