Groovy 1123 is a pink paint color from Hirshfield's. It has a hex value of #DE6491, estimated LRV 27 and a warm (pink) undertone. Its closest cross-brand match is Rich Desires from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Hirshfield's · #DE6491 · 1123
Groovy
27%Estimated LRV
Warm (Pink)Undertone
Groovy Technical Profile
HEX Code#DE6491
RGB222, 100, 145
Estimated LRV26.7
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandHirshfield's
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Groovy
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rich Desires
Vista Paint
#E06793
Close digital match
Love Letter
Dunn-Edwards
#E4658E
Close digital match
Pink Damask
Behr
#DD6D98
Similar digital color
Paris Pink
PPG
#DA6D91
Similar digital color
Bubblegum Pink
Dutch Boy
#D46A8A
Similar digital color
Frosty Berry
Valspar
#DD7699
Similar digital color
Heather Violet
RAL
#DE4C8A
Similar digital color
Dragon Fruit
Sherwin-Williams
#CC617F
Similar digital color
Pink Ladies
Benjamin Moore
#DE7BA6
Visible digital difference
Plumeria Lei
Kilz
#C9709E
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Groovy
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Groovy
#DE6491
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C17C71
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Groovy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Groovy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Groovy.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Groovy — Frequently Asked Questions
What undertone does Groovy have?
Groovy by Hirshfield's has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Groovy from other brands?
The closest cross-brand equivalents to Groovy are Rich Desires by Vista Paint (a close digital match), Groovy by Vista Paint (a close digital match), Love Letter by Dunn-Edwards (a close digital match) — the best options for getting Groovy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Groovy?
Groovy has a estimated lightness value of 26.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Groovy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Groovy's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.