Groovy 1123 is a pink paint color from Hirshfield's. It has a hex value of #DE6491, LRV 27 and a warm (pink) undertone. Its closest cross-brand match is Rich Desires from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #DE6491 · 1123
Groovy
27%LRV Value
Warm (Pink)Undertone
Groovy Technical Profile
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Groovy in Every Brand
The closest equivalent to Groovy in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Hirshfield'sGroovy
Nearly identical
Vista PaintRich Desires
Rich Desires
Vista Paint
Nearly identical
Love Letter
Dunn-Edwards
Nearly identical
Pink Damask
Behr
Very similar
Paris Pink
PPG
Very similar
Bubblegum Pink
Dutch Boy
Very similar
Frosty Berry
Valspar
Very similar
Heather Violet
RAL
Very similar
Dragon Fruit
Sherwin-Williams
Very similar
Pink Ladies
Benjamin Moore
Visible difference
Plumeria Lei
Kilz
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Groovy
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Groovy
#DE6491
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C17C71
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Groovy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Groovy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Groovy.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Groovy — Frequently Asked Questions
What undertone does Groovy have?
Groovy by Hirshfield's has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Groovy in your own space before committing.
What colors match Groovy from other brands?
The closest cross-brand equivalents to Groovy are Rich Desires by Vista Paint (a near-identical match), Groovy by Vista Paint (a near-identical match), Love Letter by Dunn-Edwards (a near-identical match) — the best options for getting Groovy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Groovy?
Groovy has a Light Reflectance Value (LRV) of 26.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Groovy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Groovy's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.