Ref. #DE6491 · 1123
Groovy
27%LRV Value
Warm (Pink)Undertone
Groovy Technical Profile
What color is Groovy? It's a deep warm pink with the hex code #DE6491. Colors similar to Groovy include Vista Paint Rich Desires, Vista Paint Groovy, Dunn-Edwards Love Letter. Groovy has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 27 gives Groovy depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood.
Colors Similar to Groovy
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Groovy
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Groovy
#DE6491
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C17C71
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Groovy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Groovy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Groovy.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Groovy — Frequently Asked Questions
What undertone does Groovy have?
Groovy by Hirshfield's has a warm (pink) undertone and belongs to the pink color family.
What colors match Groovy from other brands?
The closest matches are Rich Desires by Vista Paint (#E06793), Groovy by Vista Paint (#DA6390), Love Letter by Dunn-Edwards (#E4658E). Always verify with physical samples.
What is the LRV of Groovy?
Groovy has an LRV of 26.7, where 0 is pure black and 100 is pure white.
Explore More with Groovy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Groovy's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.