O Fortuna 0070 is a red paint color from Hirshfield's. It has a hex value of #E1B8B5, LRV 54 and a warm (pink) undertone. Its closest cross-brand match is O Fortuna from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #E1B8B5 · 0070
O Fortuna
54%LRV Value
Warm (Pink)Undertone
O Fortuna Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
O Fortuna in Every Brand
The closest equivalent to O Fortuna in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Hirshfield'sO Fortuna
Nearly identical
Vista PaintO Fortuna
O Fortuna
Vista Paint
Nearly identical
Glowing Rose
Dutch Boy
Nearly identical
Melted Ice Cream
Behr
Nearly identical
Rose Colored
Sherwin-Williams
Nearly identical
Soft Pink
Valspar
Nearly identical
Camellia Pink
Benjamin Moore
Nearly identical
Rose Hip
PPG
Very similar
Warm Shawl
Kilz
Very similar
Pencil Eraser
Dunn-Edwards
Very similar
Nancy's Blushes
Farrow & Ball
Very similar
Petal .03
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With O Fortuna
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
O Fortuna
#E1B8B5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B39D7F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for O Fortuna
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
O Fortuna Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to O Fortuna.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
O Fortuna — Frequently Asked Questions
What undertone does O Fortuna have?
O Fortuna by Hirshfield's has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample O Fortuna in your own space before committing.
What colors match O Fortuna from other brands?
The closest cross-brand equivalents to O Fortuna are O Fortuna by Vista Paint (a near-identical match), Glowing Rose by Dutch Boy (a near-identical match), Melted Ice Cream by Behr (a near-identical match) — the best options for getting O Fortuna's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of O Fortuna?
O Fortuna has a Light Reflectance Value (LRV) of 53.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with O Fortuna
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why O Fortuna's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.