O Fortuna 0070 is a red paint color from Hirshfield's. It has a hex value of #E1B8B5, estimated LRV 54 and a warm (pink) undertone. Its closest cross-brand match is O Fortuna from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Hirshfield's · #E1B8B5 · 0070
O Fortuna
54%Estimated LRV
Warm (Pink)Undertone
O Fortuna Technical Profile
HEX Code#E1B8B5
RGB225, 184, 181
Estimated LRV53.6
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandHirshfield's
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to O Fortuna
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
O Fortuna
Vista Paint
#E0B8B5
Close digital match
Glowing Rose
Dutch Boy
#E3B9B7
Close digital match
Melted Ice Cream
Behr
#DEB6B4
Close digital match
Rose Colored
Sherwin-Williams
#DCB6B5
Close digital match
Soft Pink
Valspar
#DFBBB8
Close digital match
Camellia Pink
Benjamin Moore
#E6BFBC
Close digital match
Rose Hip
PPG
#DBB9B6
Similar digital color
Warm Shawl
Kilz
#ECC3BF
Similar digital color
Pencil Eraser
Dunn-Edwards
#DBB7BB
Similar digital color
Nancy's Blushes
Farrow & Ball
#ECB7B8
Similar digital color
Petal .03
Colorhouse
#F1A1A6
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With O Fortuna
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
O Fortuna
#E1B8B5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B39D7F
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for O Fortuna
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
O Fortuna Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to O Fortuna.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
O Fortuna — Frequently Asked Questions
What undertone does O Fortuna have?
O Fortuna by Hirshfield's has a warm (pink) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match O Fortuna from other brands?
The closest cross-brand equivalents to O Fortuna are O Fortuna by Vista Paint (a close digital match), Glowing Rose by Dutch Boy (a close digital match), Melted Ice Cream by Behr (a close digital match) — the best options for getting O Fortuna's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of O Fortuna?
O Fortuna has a estimated lightness value of 53.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with O Fortuna
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why O Fortuna's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.