Ref. #977540 · 893
Rich And Rare
20%LRV Value
NeutralUndertone
Rich And Rare Technical Profile
What color is Rich And Rare? It's a deep warm brown with the hex code #977540. Colors similar to Rich And Rare include Vista Paint Rich and Rare, Dunn-Edwards Antique Penny, Behr Fudge Truffle. Rich And Rare has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 20, Rich And Rare creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Rich And Rare pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Rich And Rare
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Rich And Rare
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich And Rare
#977540
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9CA367
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich And Rare
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich And Rare Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Rich And Rare.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Rich And Rare — Frequently Asked Questions
What undertone does Rich And Rare have?
Rich And Rare by Hirshfield's has a neutral undertone and belongs to the brown color family.
What colors match Rich And Rare from other brands?
The closest matches are Rich and Rare by Vista Paint (#967642), Antique Penny by Dunn-Edwards (#957747), Fudge Truffle by Behr (#9C7846). Always verify with physical samples.
What is the LRV of Rich And Rare?
Rich And Rare has an LRV of 19.7, where 0 is pure black and 100 is pure white.
Explore More with Rich And Rare
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich And Rare's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.