Ref. #948981 · LL170
Willow Branch
26%LRV Value
NeutralUndertone
Willow Branch Technical Profile
What color is Willow Branch? It's a deep warm gray with the hex code #948981. Colors similar to Willow Branch include MPC Grey Siding, PPG Wild Wilderness, Sherwin-Williams Hammered Silver. Willow Branch has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 26 gives Willow Branch depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. As a warm neutral, Willow Branch pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Willow Branch
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Willow Branch
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Willow Branch
#948981
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADAA85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Willow Branch
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Willow Branch Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Willow Branch.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Willow Branch — Frequently Asked Questions
What undertone does Willow Branch have?
Willow Branch by Kilz has a neutral undertone and belongs to the gray color family.
What colors match Willow Branch from other brands?
The closest matches are Grey Siding by MPC (#928983), Wild Wilderness by PPG (#91857C), Hammered Silver by Sherwin-Williams (#978A7F). Always verify with physical samples.
What is the LRV of Willow Branch?
Willow Branch has an LRV of 25.8, where 0 is pure black and 100 is pure white.
Explore More with Willow Branch
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Willow Branch's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.