Willow Branch LL170 is a gray paint color from Kilz. It has a hex value of #948981, LRV 26 and a neutral undertone. Its closest cross-brand match is Wild Wilderness from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #948981 · LL170
Willow Branch
26%LRV Value
NeutralUndertone
Willow Branch Technical Profile
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Willow Branch in Every Brand
The closest equivalent to Willow Branch in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzWillow Branch
Nearly identical
PPGWild Wilderness
Wild Wilderness
PPG
Nearly identical
Hammered Silver
Sherwin-Williams
Nearly identical
Seemingly Perfect
Dutch Boy
Nearly identical
Old English Castle
Vista Paint
Nearly identical
Film Fest
Behr
Nearly identical
Castle Gate
Benjamin Moore
Very similar
Shale Stone
Dunn-Edwards
Very similar
State of Mind
Valspar
Very similar
Sultry Castle
Hirshfield's
Very similar
Mole's Breath
Farrow & Ball
Very similar
Pearl Mouse Grey
RAL
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Willow Branch
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Willow Branch
#948981
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADAA85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Willow Branch
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Willow Branch Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Willow Branch.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Willow Branch — Frequently Asked Questions
What undertone does Willow Branch have?
Willow Branch by Kilz has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Willow Branch in your own space before committing.
What colors match Willow Branch from other brands?
The closest cross-brand equivalents to Willow Branch are Wild Wilderness by PPG (a near-identical match), Hammered Silver by Sherwin-Williams (a near-identical match), Seemingly Perfect by Dutch Boy (a near-identical match) — the best options for getting Willow Branch's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Willow Branch?
Willow Branch has a Light Reflectance Value (LRV) of 25.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Willow Branch
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Willow Branch's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.