Willow Branch LL170 is a gray paint color from Kilz. It has a hex value of #948981, estimated LRV 26 and a neutral undertone. Its closest cross-brand match is Wild Wilderness from PPG (nearly identical), with 49 more equivalents across other brands.
Kilz · #948981 · LL170
Willow Branch
26%Estimated LRV
NeutralUndertone
Willow Branch Technical Profile
HEX Code#948981
RGB148, 137, 129
Estimated LRV25.8
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandKilz
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Willow Branch
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Wild Wilderness
PPG
#91857C
Close digital match
Hammered Silver
Sherwin-Williams
#978A7F
Close digital match
Seemingly Perfect
Dutch Boy
#978A7F
Close digital match
Old English Castle
Vista Paint
#978B80
Close digital match
Film Fest
Behr
#93877C
Close digital match
Castle Gate
Benjamin Moore
#918A81
Similar digital color
Shale Stone
Dunn-Edwards
#968E85
Similar digital color
State of Mind
Valspar
#9C8E83
Similar digital color
Sultry Castle
Hirshfield's
#948D84
Similar digital color
Mole's Breath
Farrow & Ball
#8B857F
Similar digital color
Pearl Mouse Grey
RAL
#898176
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Willow Branch
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Willow Branch
#948981
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADAA85
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Willow Branch
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Willow Branch Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Willow Branch.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Willow Branch — Frequently Asked Questions
What undertone does Willow Branch have?
Willow Branch by Kilz has a neutral undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Willow Branch from other brands?
The closest cross-brand equivalents to Willow Branch are Wild Wilderness by PPG (a close digital match), Hammered Silver by Sherwin-Williams (a close digital match), Seemingly Perfect by Dutch Boy (a close digital match) — the best options for getting Willow Branch's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Willow Branch?
Willow Branch has a estimated lightness value of 25.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Willow Branch
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Willow Branch's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.