Ref. #9E075A · MP13183
Goji Berry
8%LRV Value
Warm (Pink)Undertone
Goji Berry Technical Profile
What color is Goji Berry? It's a dark warm pink with the hex code #9E075A. Goji Berry has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 8, Goji Berry creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood.
Colors Similar to Goji Berry
Closest digital match based on color values. Always verify with physical samples.
Strawberry Daiquiri
Behr
Nearly identical
Bridesmaid
Vista Paint
Very similar
Bridesmaid
Hirshfield's
Very similar
Forward Fuchsia
Sherwin-Williams
Visible difference
Perfect Pout
Valspar
Visible difference
Satin Flower
Kilz
Visible difference
Royal Flush
Benjamin Moore
Visible difference
Traffic Purple
RAL
Visible difference
Recommended Pairings
Colors That Work With Goji Berry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Goji Berry
#9E075A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A73137
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Goji Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Goji Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar MPC Colors
Other MPC colors close to Goji Berry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Goji Berry — Frequently Asked Questions
What undertone does Goji Berry have?
Goji Berry by MPC has a warm (pink) undertone and belongs to the pink color family.
What colors match Goji Berry from other brands?
The closest matches are Strawberry Daiquiri by Behr (#9D175C), Bridesmaid by Vista Paint (#9D285B), Bridesmaid by Hirshfield's (#9F2C5C). Always verify with physical samples.
What is the LRV of Goji Berry?
Goji Berry has an LRV of 8.2, where 0 is pure black and 100 is pure white.
Explore More with Goji Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Goji Berry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.