Grapejuice by MPC paint color
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Ref. #781A4B · MP878

Grapejuice

5%LRV Value
Warm (Pink)Undertone
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Grapejuice Technical Profile

What color is Grapejuice? It's a dark warm pink with the hex code #781A4B. Colors similar to Grapejuice include Behr Cranapple, Behr Antique Ruby, Behr Luscious. Grapejuice has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 5, Grapejuice creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood.

HEX Code#781A4B
RGB120, 26, 75
LRV5.2
UndertoneWarm (Pink)
Color Familypink
BrandMPC
Generate PaletteCompare

Colors Similar to Grapejuice

Closest digital match based on color values. Always verify with physical samples.

Cranapple

Behr

Nearly identical

Satin Flower

Kilz

Very similar

Berry Patch

Vista Paint

Visible difference

Framboise

Sherwin-Williams

Visible difference

Petal .07

Colorhouse

Visible difference

Berry Patch

Hirshfield's

Visible difference

Passionate Plum

Dunn-Edwards

Visible difference

Claret Violet

RAL

Visible difference
Recommended Pairings

Colors That Work With Grapejuice

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Grapejuice

#781A4B

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#893C3E

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Grapejuice

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Grapejuice

Complement

Forever Green

Grapejuice Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Violet Water

Trim

Graytint

Accent

This Color

Pop

Lorens Lip Gloss

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Staid Blue

Trim

Gloss Hi-Hide White

Accent

This Color

Pop

Citronella

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Violet Water

Trim

Gloss Hi-Hide White

Accent

This Color

Pop

New Fern Green

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar MPC Colors

Other MPC colors close to Grapejuice.

Orchis Purple

MPC · MP12477

#7A1A4A

Napa Merlot

MPC · MP29732

#772347

Sangiovese Red Met.

MPC · MP44249

#6E1C43

Grape Jello

MPC · MP29705

#6A1B4E

Claret Jug

MPC · MP10658

#7E2642

Porpora Red Met.

MPC · MP22307

#691844

More pink colors from other brands

Cross-brand colors in the pink family — useful when you want a similar look from a different brand.

Cranapple Cream

Behr · S140-2

#EBC3DC

Glamorous

Behr · P130-7

#B72A81

Pink Parfait

Behr · 170A-1

#FDD9E6

Cosmic Pink

Valspar · 1001-1A

#D26EA4

Floral Vista

Valspar · 1002-3C

#C7AAC7

Creamy Freesia

Behr · M130-2

#F1CEF7

Grapejuice — Frequently Asked Questions

What undertone does Grapejuice have?
Grapejuice by MPC has a warm (pink) undertone and belongs to the pink color family.
What colors match Grapejuice from other brands?
The closest matches are Cranapple by Behr (#7B194B), Antique Ruby by Behr (#791A46), Luscious by Behr (#7D1546). Always verify with physical samples.
What is the LRV of Grapejuice?
Grapejuice has an LRV of 5.2, where 0 is pure black and 100 is pure white.

Explore More with Grapejuice

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse pink Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Grapejuice's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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