Ref. #1C0043 · MP341
Im So Blue
1%LRV Value
Warm (Pink)Undertone
Im So Blue Technical Profile
What color is Im So Blue? It's a dark warm purple with the hex code #1C0043. Im So Blue has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 1, Im So Blue creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with cool whites for trim, walnut floors, and either brass or matte black hardware depending on whether you want warm or grounded contrast. Sage green works as a complementary accent. Purples are the most lighting-sensitive paint family. 2700K bulbs push them toward mauve or pink; 4000K daylight keeps them violet or even slightly blue. Always sample at multiple times of day.
Colors Similar to Im So Blue
Closest digital match based on color values. Always verify with physical samples.
Ultramarine Blue
RAL
Visible difference
Purple Bloom
Behr
Visible difference
Midnight Navy
Benjamin Moore
Visible difference
Hot Sauna
Vista Paint
Visible difference
Ruling Royalty
Kilz
Visible difference
Dewberry
Sherwin-Williams
Visible difference
Comtesse
Valspar
Visible difference
Magic Night
Dunn-Edwards
Visible difference
Recommended Pairings
Colors That Work With Im So Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Im So Blue
#1C0043
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#59185E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Im So Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Im So Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar MPC Colors
Other MPC colors close to Im So Blue.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Im So Blue — Frequently Asked Questions
What undertone does Im So Blue have?
Im So Blue by MPC has a warm (pink) undertone and belongs to the purple color family.
What colors match Im So Blue from other brands?
The closest matches are Ultramarine Blue by RAL (#20214F), Purple Bloom by Behr (#372A63), Interlude by Behr (#382A59). Always verify with physical samples.
What is the LRV of Im So Blue?
Im So Blue has an LRV of 0.7, where 0 is pure black and 100 is pure white.
Explore More with Im So Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Im So Blue's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.