Ref. #781C1F · MP15793
Town & Country Red
5%LRV Value
Warm (Golden)Undertone
Town & Country Red Technical Profile
What color is Town & Country Red? It's a dark warm red with the hex code #781C1F. Colors similar to Town & Country Red include RAL Purple Red, RAL Brown Red, Benjamin Moore Classic Burgundy. Town & Country Red has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 5, Town & Country Red creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Town & Country Red
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Town & Country Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Town & Country Red
#781C1F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#89613E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Town & Country Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Town & Country Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar MPC Colors
Other MPC colors close to Town & Country Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Town & Country Red — Frequently Asked Questions
What undertone does Town & Country Red have?
Town & Country Red by MPC has a warm (golden) undertone and belongs to the red color family.
What colors match Town & Country Red from other brands?
The closest matches are Purple Red by RAL (#75151E), Brown Red by RAL (#781F19), Classic Burgundy by Benjamin Moore (#6A191B). Always verify with physical samples.
What is the LRV of Town & Country Red?
Town & Country Red has an LRV of 4.9, where 0 is pure black and 100 is pure white.
Explore More with Town & Country Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Town & Country Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.