A medium, warm red that feels welcoming, Velvet Rose is distinguished by its sun-kissed undertones. With an LRV of 36, it adds character to a space without overpowering it, working well in home offices, mudrooms, and powder rooms. The closest cross-brand match is Benjamin Moore's Travers, a near-identical match. Dunn-Edwards's Merlot is another strong alternative.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.