Artifact 10-16 is a gray paint color from PPG. It has a hex value of #69808B, LRV 20 and a cool (blue) undertone. Its closest cross-brand match is Windy Seas from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #69808B · 10-16
Artifact
20%LRV Value
Cool (Blue)Undertone
Artifact Technical Profile
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Artifact in Every Brand
The closest equivalent to Artifact in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGArtifact
Nearly identical
BehrWindy Seas
Windy Seas
Behr
Nearly identical
Alfresco
Benjamin Moore
Nearly identical
High Seas Blue
Dutch Boy
Nearly identical
Blustery Sky
Sherwin-Williams
Very similar
Ocean Storms
Vista Paint
Very similar
Mica Creek
Dunn-Edwards
Very similar
Ocean Storms
Hirshfield's
Very similar
Celebration Blue
Valspar
Very similar
Swedish Blue
Kilz
Very similar
De Nimes
Farrow & Ball
Very similar
Squirrel Grey
RAL
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Artifact
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Artifact
#69808B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7E86A9
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Artifact
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Artifact Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Artifact.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Artifact — Frequently Asked Questions
What undertone does Artifact have?
Artifact by PPG has a cool (blue) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Artifact in your own space before committing.
What colors match Artifact from other brands?
The closest cross-brand equivalents to Artifact are Windy Seas by Behr (a near-identical match), Liquid Mercury by Behr (a near-identical match), Alfresco by Benjamin Moore (a near-identical match) — the best options for getting Artifact's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Artifact?
Artifact has a Light Reflectance Value (LRV) of 20.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Artifact
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Artifact's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.