Artifact

Technical Profile

What color is Artifact? It's a medium cool gray with the hex code #69808B. Colors similar to Artifact include Behr Liquid Mercury, Benjamin Moore Alfresco, Behr Atlantic Shoreline. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Artifact has a cool (blue) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Artifact (#69808B) by PPG is a medium gray paint color with a gentle, subdued character. It delivers a versatile mid-tone depth that anchors a room without overwhelming it. On the temperature spectrum this shade carries a cool cast, lending calm and collected elegance. In its RGB breakdown, blue is the dominant channel, which gives it a subtle cool, atmospheric depth even under different lighting conditions. A Light Reflectance Value of 49 gives it moderate light reflection, striking a balance between brightness and depth. A mid-tone neutral at this depth adds sophisticated warmth or coolness to living rooms, bedrooms, and transitional hallways, grounding the space without closing it in. A satin or eggshell finish brings out the richness at this depth, and the slight sheen makes walls easier to maintain. For color coordination, Artifact pairs beautifully with orange tones for bold complementary contrast, or with neighboring blue and teal hues for a harmonious, flowing palette. Its cool (blue) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If PPG is unavailable in your area, close cross-brand alternatives exist from Behr, Benjamin Moore, Sherwin-Williams and others. In terms of mood and atmosphere, Artifact delivers a composed, professional calm often favored in contemporary and Scandinavian-inspired interiors. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for a wide range of interior design styles. As part of the PPG palette, Artifact benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Artifact can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Mid-tone shades like this look best when balanced with a mix of textures — think leather seating, brushed brass hardware, woven wool, and raw-edge wood. You can order Artifact (10-16) directly from PPG or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.