Blackberry Jam 1178-6 is a gray paint color from PPG. It has a hex value of #87657E, estimated LRV 16 and a warm (pink) undertone. Its closest cross-brand match is Orchard Plum from Vista Paint (nearly identical), with 49 more equivalents across other brands.
PPG · #87657E · 1178-6
Blackberry Jam
16%Estimated LRV
Warm (Pink)Undertone
Blackberry Jam Technical Profile
HEX Code#87657E
RGB135, 101, 126
Estimated LRV16.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Blackberry Jam
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Orchard Plum
Vista Paint
#87657A
Close digital match
Lazy Afternoon
Benjamin Moore
#8E6883
Close digital match
Orchid Orchestra
Hirshfield's
#876281
Similar digital color
Dusky Purple
Valspar
#836484
Similar digital color
Plum Dandy
Sherwin-Williams
#8B6878
Similar digital color
Showstopper
Behr
#7D5E7D
Similar digital color
Pom Pom Purple
Dutch Boy
#856A8D
Similar digital color
Burgundy Frost
Kilz
#8C7284
Visible digital difference
Plum Perfect
Dunn-Edwards
#915D88
Visible digital difference
Signal Violet
RAL
#924E7D
Visible digital difference
Wood .05
Colorhouse
#6F595D
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Blackberry Jam
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Blackberry Jam
#87657E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A67984
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Blackberry Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Blackberry Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Blackberry Jam.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Blackberry Jam — Frequently Asked Questions
What undertone does Blackberry Jam have?
Blackberry Jam by PPG has a warm (pink) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Blackberry Jam from other brands?
The closest cross-brand equivalents to Blackberry Jam are Orchard Plum by Vista Paint (a close digital match), Lazy Afternoon by Benjamin Moore (a close digital match), Orchid Orchestra by Hirshfield's (a very close match) — the best options for getting Blackberry Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Blackberry Jam?
Blackberry Jam has a estimated lightness value of 16.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Blackberry Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Blackberry Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.