Blackberry Jam 1178-6 is a gray paint color from PPG. It has a hex value of #87657E, LRV 16 and a warm (pink) undertone. Its closest cross-brand match is Orchard Plum from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #87657E · 1178-6
Blackberry Jam
16%LRV Value
Warm (Pink)Undertone
Blackberry Jam Technical Profile
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Blackberry Jam in Every Brand
The closest equivalent to Blackberry Jam in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGBlackberry Jam
Nearly identical
Vista PaintOrchard Plum
Orchard Plum
Vista Paint
Nearly identical
Lazy Afternoon
Benjamin Moore
Nearly identical
Orchid Orchestra
Hirshfield's
Very similar
Dusky Purple
Valspar
Very similar
Plum Dandy
Sherwin-Williams
Very similar
Showstopper
Behr
Very similar
Pom Pom Purple
Dutch Boy
Very similar
Burgundy Frost
Kilz
Visible difference
Plum Perfect
Dunn-Edwards
Visible difference
Signal Violet
RAL
Visible difference
Wood .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Blackberry Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Blackberry Jam
#87657E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A67984
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Blackberry Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Blackberry Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Blackberry Jam.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Blackberry Jam — Frequently Asked Questions
What undertone does Blackberry Jam have?
Blackberry Jam by PPG has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Blackberry Jam in your own space before committing.
What colors match Blackberry Jam from other brands?
The closest cross-brand equivalents to Blackberry Jam are Orchard Plum by Vista Paint (a near-identical match), Lazy Afternoon by Benjamin Moore (a near-identical match), Orchid Orchestra by Hirshfield's (a very close match) — the best options for getting Blackberry Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Blackberry Jam?
Blackberry Jam has a Light Reflectance Value (LRV) of 16.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Blackberry Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Blackberry Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.