Ref. #87657E · 1178-6
Blackberry Jam
16%LRV Value
Warm (Pink)Undertone
Blackberry Jam Technical Profile
What color is Blackberry Jam? It's a deep warm gray with the hex code #87657E. Colors similar to Blackberry Jam include Vista Paint Orchard Plum, Benjamin Moore Lazy Afternoon, Hirshfield's Orchid Orchestra. Blackberry Jam has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 16, Blackberry Jam creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Blackberry Jam pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Blackberry Jam
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Blackberry Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Blackberry Jam
#87657E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A67984
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Blackberry Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Blackberry Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Blackberry Jam.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Blackberry Jam — Frequently Asked Questions
What undertone does Blackberry Jam have?
Blackberry Jam by PPG has a warm (pink) undertone and belongs to the gray color family.
What colors match Blackberry Jam from other brands?
The closest matches are Orchard Plum by Vista Paint (#87657A), Lazy Afternoon by Benjamin Moore (#8E6883), Orchid Orchestra by Hirshfield's (#876281). Always verify with physical samples.
What is the LRV of Blackberry Jam?
Blackberry Jam has an LRV of 16.0, where 0 is pure black and 100 is pure white.
Explore More with Blackberry Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Blackberry Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.