Bright Bay Blue 13BB 17/399 is a blue paint color from PPG. It has a hex value of #0071B4, LRV 15 and a neutral undertone. Its closest cross-brand match is Biloxi Blue from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #0071B4 · 13BB 17/399
Bright Bay Blue
15%LRV Value
NeutralUndertone
Bright Bay Blue Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Bright Bay Blue in Every Brand
The closest equivalent to Bright Bay Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGBright Bay Blue
Nearly identical
Vista PaintBiloxi Blue
Biloxi Blue
Vista Paint
Nearly identical
Biloxi Blue
Hirshfield's
Nearly identical
Sky Blue
RAL
Nearly identical
Blue Chip
Sherwin-Williams
Very similar
Beautiful Blue
Dunn-Edwards
Very similar
Paddington Blue
Benjamin Moore
Very similar
Peek-A-Boo Blue
Valspar
Very similar
Sailors Bay
Behr
Very similar
Lovely Lapis
Dutch Boy
Very similar
Aspiration
Kilz
Very similar
Pea Flower Tea
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Bright Bay Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bright Bay Blue
#0071B4
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#2E40B9
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bright Bay Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bright Bay Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Bright Bay Blue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Bright Bay Blue — Frequently Asked Questions
What undertone does Bright Bay Blue have?
Bright Bay Blue by PPG has a neutral undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Bright Bay Blue in your own space before committing.
What colors match Bright Bay Blue from other brands?
The closest cross-brand equivalents to Bright Bay Blue are Biloxi Blue by Vista Paint (a near-identical match), Biloxi Blue by Hirshfield's (a near-identical match), Sky Blue by RAL (a near-identical match) — the best options for getting Bright Bay Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Bright Bay Blue?
Bright Bay Blue has a Light Reflectance Value (LRV) of 15.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Bright Bay Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bright Bay Blue's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.