Favorite Denim Blue reads as crisp and architectural — strong in modern spaces, with natural fixed elements (chrome, stone, glass), or as a quiet anchor. At LRV 17 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it if you want a cozy, warm room — cool neutrals can feel sterile under warm bulbs or in low light.
Ref. #697283 · 30BB 17/094
Favorite Denim Blue
17%LRV Value
Favorite Denim Blue Technical Profile
What color is PPG Favorite Denim Blue (30BB 17/094)? It's a deep cool gray — hex #697283, LRV 17. The closest cross-brand equivalent to Favorite Denim Blue is Behr Encore — a near-identical match on the wall, with Behr Lunar Shadow and Valspar Pacific Coast also close. With an LRV of 17, Favorite Denim Blue creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a cool neutral, Favorite Denim Blue pairs with cool whites for trim, gray-toned or rift-cut oak floors, and brushed nickel or polished chrome hardware. Black accents and natural greenery add contrast. As a deeper neutral, Favorite Denim Blue reads as a confident anchor — strongest on accent walls, cabinetry, and moody whole rooms that get enough natural light to keep it from going flat. Cool neutrals hold their crisp quality under 4000K+ daylight bulbs. Under 2700K warm light they soften considerably — particularly true for any blue or green undertone. Deeper neutrals can read close to black in low light, so preview Favorite Denim Blue in the room's actual evening lighting, not just at midday.
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Colors Similar to Favorite Denim Blue
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Favorite Denim Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Favorite Denim Blue
#697283
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8079A6
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Favorite Denim Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Favorite Denim Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Favorite Denim Blue.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Favorite Denim Blue — Frequently Asked Questions
What colors match Favorite Denim Blue from other brands?
The closest cross-brand equivalents to Favorite Denim Blue are Encore by Behr (a near-identical match), Lunar Shadow by Behr (a near-identical match), Pacific Coast by Valspar (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Favorite Denim Blue's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Favorite Denim Blue?
Favorite Denim Blue has a Light Reflectance Value (LRV) of 16.7, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Favorite Denim Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Favorite Denim Blue depends on the room. Here's how to choose.