Fond Memory 1017-3 is a gray paint color from PPG. It has a hex value of #C8BCB7, LRV 52 and a neutral undertone. Its closest cross-brand match is Chocolate Milk from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #C8BCB7 · 1017-3
Fond Memory
52%LRV Value
NeutralUndertone
Fond Memory Technical Profile
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Fond Memory in Every Brand
The closest equivalent to Fond Memory in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGFond Memory
Nearly identical
Dunn-EdwardsChocolate Milk
Chocolate Milk
Dunn-Edwards
Nearly identical
Seagull Beach
Valspar
Nearly identical
Dove Feather
Kilz
Nearly identical
Georgian Pink
Behr
Nearly identical
Queen Anne Lilac
Sherwin-Williams
Very similar
Flutter by
Dutch Boy
Very similar
Mauve Star
Vista Paint
Very similar
Gobi Desert
Benjamin Moore
Very similar
Soufflé
Hirshfield's
Very similar
Peignoir
Farrow & Ball
Very similar
Air .07
Colorhouse
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Fond Memory
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fond Memory
#C8BCB7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADA585
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fond Memory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fond Memory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Fond Memory.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Fond Memory — Frequently Asked Questions
What undertone does Fond Memory have?
Fond Memory by PPG has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Fond Memory in your own space before committing.
What colors match Fond Memory from other brands?
The closest cross-brand equivalents to Fond Memory are Chocolate Milk by Dunn-Edwards (a near-identical match), Seagull Beach by Valspar (a near-identical match), Dove Feather by Kilz (a near-identical match) — the best options for getting Fond Memory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fond Memory?
Fond Memory has a Light Reflectance Value (LRV) of 51.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Fond Memory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fond Memory's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.