In the Navy 50BB 10/147 is a neutral paint color from PPG. It has a hex value of #4F5972, LRV 10 and a neutral undertone. Its closest cross-brand match is Deep Velvet from Kilz (nearly identical), with 49 more equivalents across other brands.
Ref. #4F5972 · 50BB 10/147
In the Navy
10%LRV Value
NeutralUndertone
In the Navy Technical Profile
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In the Navy in Every Brand
The closest equivalent to In the Navy in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGIn the Navy
Nearly identical
KilzDeep Velvet
Deep Velvet
Kilz
Nearly identical
Script Ink
Behr
Nearly identical
Mystified
Valspar
Very similar
Blue Review
Dunn-Edwards
Very similar
Kensington Blue
Benjamin Moore
Very similar
Tranquility
Dutch Boy
Very similar
Flirty Fran
Vista Paint
Very similar
Mesmerize
Sherwin-Williams
Very similar
Into the Stratosphere
Hirshfield's
Very similar
Wine Dark
Farrow & Ball
Visible difference
Brillant Blue
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With In the Navy
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
In the Navy
#4F5972
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6C6292
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for In the Navy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
In the Navy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to In the Navy.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
In the Navy — Frequently Asked Questions
What undertone does In the Navy have?
In the Navy by PPG has a neutral undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample In the Navy in your own space before committing.
What colors match In the Navy from other brands?
The closest cross-brand equivalents to In the Navy are Deep Velvet by Kilz (a near-identical match), Script Ink by Behr (a near-identical match), Mystified by Valspar (a very close match) — the best options for getting In the Navy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of In the Navy?
In the Navy has a Light Reflectance Value (LRV) of 10.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with In the Navy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why In the Navy's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.