Luscious Moss 70GY 27/154 is a gray paint color from PPG. It has a hex value of #7D9681, LRV 28 and a cool (green) undertone. Its closest cross-brand match is Incognito from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #7D9681 · 70GY 27/154
Luscious Moss
28%LRV Value
Cool (Green)Undertone
Luscious Moss Technical Profile
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Luscious Moss in Every Brand
The closest equivalent to Luscious Moss in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGLuscious Moss
Nearly identical
BehrIncognito
Incognito
Behr
Nearly identical
Lehigh
Benjamin Moore
Very similar
Parisian Patina
Sherwin-Williams
Very similar
Backwoods Green
Dutch Boy
Very similar
Vineyard
Dunn-Edwards
Very similar
Cool Bluegrass
Valspar
Very similar
Maine Mist
Vista Paint
Very similar
Wild Thyme
Kilz
Very similar
Chic Shade
Hirshfield's
Very similar
Breakfast Room Green
Farrow & Ball
Visible difference
Cement Grey
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Luscious Moss
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Luscious Moss
#7D9681
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#85ADA0
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Luscious Moss
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Luscious Moss Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Luscious Moss.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Luscious Moss — Frequently Asked Questions
What undertone does Luscious Moss have?
Luscious Moss by PPG has a cool (green) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Luscious Moss in your own space before committing.
What colors match Luscious Moss from other brands?
The closest cross-brand equivalents to Luscious Moss are Incognito by Behr (a near-identical match), Lehigh by Benjamin Moore (a very close match), Parsley Snips by Benjamin Moore (a very close match) — the best options for getting Luscious Moss's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Luscious Moss?
Luscious Moss has a Light Reflectance Value (LRV) of 27.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Luscious Moss
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Luscious Moss's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.