Ref. #EFC1B5 · 1192-4
New Clay
60%LRV Value
Warm (Golden)Undertone
New Clay Technical Profile
What color is New Clay? It's a light warm red with the hex code #EFC1B5. Colors similar to New Clay include Benjamin Moore August Sunrise, MPC Baby Girl, Sherwin-Williams Jazz Age Coral. New Clay has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. At LRV 60, New Clay sits in the comfortable mid-light range — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to New Clay
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With New Clay
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
New Clay
#EFC1B5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C0A972
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for New Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
New Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to New Clay.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
New Clay — Frequently Asked Questions
What undertone does New Clay have?
New Clay by PPG has a warm (golden) undertone and belongs to the red color family.
What colors match New Clay from other brands?
The closest matches are August Sunrise by Benjamin Moore (#EFC3B8), Baby Girl by MPC (#F3C4B7), Jazz Age Coral by Sherwin-Williams (#F1BFB1). Always verify with physical samples.
What is the LRV of New Clay?
New Clay has an LRV of 59.8, where 0 is pure black and 100 is pure white.
Explore More with New Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why New Clay's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.