Rich Navy 50BB 08/171 is a blue paint color from PPG. It has a hex value of #404D6B, LRV 8 and a cool (violet) undertone. Its closest cross-brand match is Blackberry Cobbler from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #404D6B · 50BB 08/171
Rich Navy
8%LRV Value
Cool (Violet)Undertone
Rich Navy Technical Profile
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Rich Navy in Every Brand
The closest equivalent to Rich Navy in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGRich Navy
Nearly identical
BehrBlackberry Cobbler
Blackberry Cobbler
Behr
Nearly identical
Jazz Age Blues
Dunn-Edwards
Nearly identical
Best In Class
Kilz
Nearly identical
Dignified
Sherwin-Williams
Very similar
Inky Blue
Dutch Boy
Very similar
Jet Blue
Benjamin Moore
Very similar
Quiet Peace
Vista Paint
Very similar
Mystified
Valspar
Very similar
Quiet Peace
Hirshfield's
Very similar
Blue Maize
Farrow & Ball
Very similar
Brillant Blue
RAL
Visible difference
Petal .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rich Navy
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Navy
#404D6B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#625985
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Navy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Navy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Rich Navy.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Rich Navy — Frequently Asked Questions
What undertone does Rich Navy have?
Rich Navy by PPG has a cool (violet) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rich Navy in your own space before committing.
What colors match Rich Navy from other brands?
The closest cross-brand equivalents to Rich Navy are Blackberry Cobbler by Behr (a near-identical match), Signature Blue by Behr (a near-identical match), Jazz Age Blues by Dunn-Edwards (a near-identical match) — the best options for getting Rich Navy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Navy?
Rich Navy has a Light Reflectance Value (LRV) of 7.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Navy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Navy's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.