Rich Navy 50BB 08/171 is a blue paint color from PPG. It has a hex value of #404D6B, estimated LRV 8 and a cool (violet) undertone. Its closest cross-brand match is Blackberry Cobbler from Behr (nearly identical), with 49 more equivalents across other brands.
PPG · #404D6B · 50BB 08/171
Rich Navy
8%Estimated LRV
Cool (Violet)Undertone
Rich Navy Technical Profile
HEX Code#404D6B
RGB64, 77, 107
Estimated LRV7.5
UndertoneCool (Violet)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandPPG
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Rich Navy
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Blackberry Cobbler
Behr
#404D6A
Close digital match
Jazz Age Blues
Dunn-Edwards
#3B4A6C
Close digital match
Best In Class
Kilz
#434E71
Close digital match
Dignified
Sherwin-Williams
#3B496D
Similar digital color
Inky Blue
Dutch Boy
#3B496D
Similar digital color
Jet Blue
Benjamin Moore
#424B63
Similar digital color
Quiet Peace
Vista Paint
#394863
Similar digital color
Mystified
Valspar
#48536D
Similar digital color
Quiet Peace
Hirshfield's
#3A4A64
Similar digital color
Blue Maize
Farrow & Ball
#3F4666
Similar digital color
Brillant Blue
RAL
#3E5F8A
Visible digital difference
Petal .05
Colorhouse
#1F4992
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rich Navy
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Navy
#404D6B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#625985
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Navy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Navy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Rich Navy.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Rich Navy — Frequently Asked Questions
What undertone does Rich Navy have?
Rich Navy by PPG has a cool (violet) undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rich Navy from other brands?
The closest cross-brand equivalents to Rich Navy are Blackberry Cobbler by Behr (a close digital match), Signature Blue by Behr (a close digital match), Jazz Age Blues by Dunn-Edwards (a close digital match) — the best options for getting Rich Navy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Navy?
Rich Navy has a estimated lightness value of 7.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Navy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Navy's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.