Soft Traditional Blue reads as crisp and architectural — strong in modern spaces, with natural fixed elements (chrome, stone, glass), or as a quiet anchor. At LRV 42 it carries real depth without going dark — a good choice for accent walls, libraries, and rooms with abundant natural light. Skip it if you want a cozy, warm room — cool neutrals can feel sterile under warm bulbs or in low light.
Ref. #9FAFBA · 70BG 41/076
Soft Traditional Blue
42%LRV Value
Soft Traditional Blue Technical Profile
What color is PPG Soft Traditional Blue (70BG 41/076)? It's a medium cool neutral — hex #9FAFBA, LRV 42. The closest cross-brand equivalent to Soft Traditional Blue is Benjamin Moore Little Falls — a near-identical match on the wall, with Hirshfield's In the Blue and Benjamin Moore Winter Lake also close. Its LRV of 42 gives Soft Traditional Blue depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. As a cool neutral, Soft Traditional Blue pairs with cool whites for trim, gray-toned or rift-cut oak floors, and brushed nickel or polished chrome hardware. Black accents and natural greenery add contrast. At mid depth, Soft Traditional Blue grounds a space without darkening it — it holds up on lower walls, kitchen islands, and as a wraparound where a lighter neutral would feel washed out. Cool neutrals hold their crisp quality under 4000K+ daylight bulbs. Under 2700K warm light they soften considerably — particularly true for any blue or green undertone. At mid depth Soft Traditional Blue holds its character across bulb temperatures, shifting only slightly warm under 2700K and slightly crisper under cool daylight.
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Colors Similar to Soft Traditional Blue
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Soft Traditional Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Soft Traditional Blue
#9FAFBA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8588AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Soft Traditional Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Soft Traditional Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Soft Traditional Blue.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Soft Traditional Blue — Frequently Asked Questions
What colors match Soft Traditional Blue from other brands?
The closest cross-brand equivalents to Soft Traditional Blue are Little Falls by Benjamin Moore (a near-identical match), In the Blue by Hirshfield's (a near-identical match), Winter Lake by Benjamin Moore (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Soft Traditional Blue's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Soft Traditional Blue?
Soft Traditional Blue has a Light Reflectance Value (LRV) of 41.6, on a scale where 0 is pure black and 100 is pure white. That makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Soft Traditional Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Soft Traditional Blue depends on the room. Here's how to choose.