Soft Traditional Blue 70BG 41/076 is a neutral paint color from PPG. It has a hex value of #9FAFBA, LRV 42 and a neutral undertone. Its closest cross-brand match is Little Falls from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #9FAFBA · 70BG 41/076
Soft Traditional Blue
42%LRV Value
NeutralUndertone
Soft Traditional Blue Technical Profile
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Soft Traditional Blue in Every Brand
The closest equivalent to Soft Traditional Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGSoft Traditional Blue
Nearly identical
Benjamin MooreLittle Falls
Little Falls
Benjamin Moore
Nearly identical
In the Blue
Hirshfield's
Nearly identical
Fogged in
Dutch Boy
Nearly identical
Hibernate
Valspar
Nearly identical
In the Blue
Vista Paint
Nearly identical
Irogon Blue
Dunn-Edwards
Nearly identical
Rainy Sidewalk
Behr
Nearly identical
Water Splash
Kilz
Nearly identical
Kittiwake
Farrow & Ball
Nearly identical
Dockside Blue
Sherwin-Williams
Very similar
Wool .03
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Soft Traditional Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Soft Traditional Blue
#9FAFBA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8588AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Soft Traditional Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Soft Traditional Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Soft Traditional Blue.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Soft Traditional Blue — Frequently Asked Questions
What undertone does Soft Traditional Blue have?
Soft Traditional Blue by PPG has a neutral undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Soft Traditional Blue in your own space before committing.
What colors match Soft Traditional Blue from other brands?
The closest cross-brand equivalents to Soft Traditional Blue are Little Falls by Benjamin Moore (a near-identical match), In the Blue by Hirshfield's (a near-identical match), Winter Lake by Benjamin Moore (a near-identical match) — the best options for getting Soft Traditional Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Soft Traditional Blue?
Soft Traditional Blue has a Light Reflectance Value (LRV) of 41.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Soft Traditional Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Soft Traditional Blue's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.