Traffic Blue 5017 is a blue paint color from RAL. It has a hex value of #063971, estimated LRV 4 and a cool (violet) undertone. Its closest cross-brand match is Deep Royal from Behr (very similar), with 49 more equivalents across other brands.
RAL · #063971 · 5017
Traffic Blue 5017 is a blue paint color from RAL. It has a hex value of #063971, estimated LRV 4 and a cool (violet) undertone. Its closest cross-brand match is Deep Royal from Behr (very similar), with 49 more equivalents across other brands.
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Behr
#143A7A
Dutch Boy
#003B67
Vista Paint
#1F3F7F
Benjamin Moore
#243973
Sherwin-Williams
#164576
Valspar
#0F456E
Hirshfield's
#2A4983
Dunn-Edwards
#334377
Kilz
#314973
PPG
#314A76
Colorhouse
#1F4992
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall

Side Walls
#063971
Accent Wall
A warm shift that adds depth without clashing.
#292783
Trim & Molding
Crisp white trim for a clean, traditional look.
#FFFFFF
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Color schemes built around this color — each swatch links to the closest matching paint.
Warm tones with cozy appeal — welcoming and comfortable
Cool hues with soft contrast — serene and restful
Complementary hues with punch — dynamic and striking
Other RAL colors close to Traffic Blue.
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Traffic Blue's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.