Artisan Tan 7540 is a brown paint color from Sherwin-Williams. It has a hex value of #B09879, LRV 33 and a neutral undertone. Its closest cross-brand match is Oak Hollow from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #B09879 · 7540
Artisan Tan
33%LRV Value
NeutralUndertone
Artisan Tan Technical Profile
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Artisan Tan in Every Brand
The closest equivalent to Artisan Tan in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsArtisan Tan
Nearly identical
Dutch BoyOak Hollow
Oak Hollow
Dutch Boy
Nearly identical
Great Plains Gold
Benjamin Moore
Nearly identical
Petaluma Dust
PPG
Nearly identical
Mission Hills
Behr
Nearly identical
Nankeen
Vista Paint
Nearly identical
Wooded Acre
Dunn-Edwards
Nearly identical
Doe Eyes
Valspar
Very similar
Country Dweller
Hirshfield's
Very similar
Coffee Cake
Kilz
Very similar
Nourish .04
Colorhouse
Visible difference
Duster
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Artisan Tan — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Artisan Tan
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Artisan Tan
#B09879
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ABAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Artisan Tan
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Artisan Tan Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Artisan Tan.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Artisan Tan — Frequently Asked Questions
What undertone does Artisan Tan have?
Artisan Tan by Sherwin-Williams has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Artisan Tan in your own space before committing.
What colors match Artisan Tan from other brands?
The closest cross-brand equivalents to Artisan Tan are Oak Hollow by Dutch Boy (a near-identical match), Great Plains Gold by Benjamin Moore (a near-identical match), Great by Benjamin Moore (a near-identical match) — the best options for getting Artisan Tan's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Artisan Tan?
Artisan Tan has a Light Reflectance Value (LRV) of 33.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Artisan Tan
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Artisan Tan's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.