Baked Cookie 9098 is a brown paint color from Sherwin-Williams. It has a hex value of #89674A, estimated LRV 16 and a warm (golden) undertone. Its closest cross-brand match is Neutral Valley from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #89674A · 9098
Baked Cookie
16%Estimated LRV
Warm (Golden)Undertone
Baked Cookie Technical Profile
HEX Code#89674A
RGB137, 103, 74
Estimated LRV15.5
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandSherwin-Williams
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Baked Cookie
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Neutral Valley
Dunn-Edwards
#8B694D
Close digital match
Noah'S Boat
Dutch Boy
#8A6645
Close digital match
Slippery Stone
PPG
#8D6A4A
Close digital match
Barcelona Brown
Behr
#8B6544
Close digital match
Cattail
Benjamin Moore
#896449
Close digital match
Bean Pot
Hirshfield's
#8B6B51
Close digital match
Caramel Nut
Kilz
#86664F
Similar digital color
Brown Beige
RAL
#8A6642
Similar digital color
Standing Still
Valspar
#8F6D52
Similar digital color
Mochaccino
Vista Paint
#886144
Similar digital color
Clay .03
Colorhouse
#A16941
Visible digital difference
Marmelo
Farrow & Ball
#A36E4C
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Baked Cookie — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Baked Cookie
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Baked Cookie
#89674A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9C9A6A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Baked Cookie
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Baked Cookie Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Baked Cookie.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Baked Cookie — Frequently Asked Questions
What undertone does Baked Cookie have?
Baked Cookie by Sherwin-Williams has a warm (golden) undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Baked Cookie from other brands?
The closest cross-brand equivalents to Baked Cookie are Neutral Valley by Dunn-Edwards (a close digital match), Noah'S Boat by Dutch Boy (a close digital match), Wild Horses by Dunn-Edwards (a close digital match) — the best options for getting Baked Cookie's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Baked Cookie?
Baked Cookie has a estimated lightness value of 15.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Baked Cookie
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Baked Cookie's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.