Baked Cookie 9098 is a brown paint color from Sherwin-Williams. It has a hex value of #89674A, LRV 16 and a warm (golden) undertone. Its closest cross-brand match is Neutral Valley from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #89674A · 9098
Baked Cookie
16%LRV Value
Warm (Golden)Undertone
Baked Cookie Technical Profile
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Baked Cookie in Every Brand
The closest equivalent to Baked Cookie in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsBaked Cookie
Nearly identical
Dunn-EdwardsNeutral Valley
Neutral Valley
Dunn-Edwards
Nearly identical
Noah'S Boat
Dutch Boy
Nearly identical
Slippery Stone
PPG
Nearly identical
Barcelona Brown
Behr
Nearly identical
Cattail
Benjamin Moore
Nearly identical
Bean Pot
Hirshfield's
Nearly identical
Caramel Nut
Kilz
Very similar
Brown Beige
RAL
Very similar
Standing Still
Valspar
Very similar
Mochaccino
Vista Paint
Very similar
Clay .03
Colorhouse
Visible difference
Marmelo
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Baked Cookie — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Baked Cookie
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Baked Cookie
#89674A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9C9A6A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Baked Cookie
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Baked Cookie Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Baked Cookie.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Baked Cookie — Frequently Asked Questions
What undertone does Baked Cookie have?
Baked Cookie by Sherwin-Williams has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Baked Cookie in your own space before committing.
What colors match Baked Cookie from other brands?
The closest cross-brand equivalents to Baked Cookie are Neutral Valley by Dunn-Edwards (a near-identical match), Noah'S Boat by Dutch Boy (a near-identical match), Wild Horses by Dunn-Edwards (a near-identical match) — the best options for getting Baked Cookie's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Baked Cookie?
Baked Cookie has a Light Reflectance Value (LRV) of 15.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Baked Cookie
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Baked Cookie's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.