Bewitching Blue 6960 is a blue paint color from Sherwin-Williams. It has a hex value of #BBD0E3 and LRV 61. Its closest cross-brand match is Sail Away from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #BBD0E3 · 6960
Bewitching Blue 6960 is a blue paint color from Sherwin-Williams. It has a hex value of #BBD0E3 and LRV 61. Its closest cross-brand match is Sail Away from Vista Paint (nearly identical), with 49 more equivalents across other brands.
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The closest equivalent to Bewitching Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Vista Paint
Kilz
Behr
Valspar
PPG
Dutch Boy
Hirshfield's
Dunn-Edwards
Benjamin Moore
Colorhouse
Farrow & Ball
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Timeless pairing with clean white trim and a tonal accent wall

Side Walls
#BBD0E3
Accent Wall
A warm shift that adds depth without clashing.
#8081B3
Trim & Molding
Crisp white trim for a clean, traditional look.
#FFFFFF
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Color schemes built around this color — each swatch links to the closest matching paint.
Warm tones with cozy appeal — welcoming and comfortable
Cool hues with soft contrast — serene and restful
Complementary hues with punch — dynamic and striking
Other Sherwin-Williams colors close to Bewitching Blue.
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Bewitching Blue depends on the room. Here's how to choose.