Earl Grey 7660 is a gray paint color from Sherwin-Williams. It has a hex value of #969A96, LRV 32 and a cool (green) undertone. Its closest cross-brand match is Kick the Can from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #969A96 · 7660
Earl Grey
32%LRV Value
Cool (Green)Undertone
More about Earl Grey
Earl Grey is a deeper, cool mid-gray at LRV 32 with a soft blue base — a mid-tone gray with real depth and a slightly moody, sophisticated character. It's the choice for a cool gray with genuine presence on an accent wall, cabinetry, or an exterior.
At this depth it reads darker and bluer in low light, so sample in place. It pairs with crisp white trim and cool-toned finishes. Benjamin Moore Rainstorm is its closest cross-brand match, with Behr Puddle close.
Earl Grey Technical Profile
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Earl Grey in Every Brand
The closest equivalent to Earl Grey in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsEarl Grey
Nearly identical
Dunn-EdwardsKick the Can
Kick the Can
Dunn-Edwards
Nearly identical
Rainstorm
Benjamin Moore
Nearly identical
Signal Grey
RAL
Nearly identical
Husky Gray
PPG
Nearly identical
Puddle
Behr
Nearly identical
Pussy Willow
Vista Paint
Nearly identical
Stone Mason Gray
Valspar
Very similar
Serving Platter
Kilz
Very similar
Smoky Tone
Hirshfield's
Very similar
Smoky Gray
Dutch Boy
Very similar
Metal .04
Colorhouse
Very similar
Seeing a close call? Order a peel-and-stick sample of Earl Grey — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Earl Grey
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Earl Grey
#969A96
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#85AD99
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Earl Grey
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Earl Grey Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Earl Grey.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Earl Grey — Frequently Asked Questions
What undertone does Earl Grey have?
Earl Grey by Sherwin-Williams has a cool (green) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Earl Grey in your own space before committing.
What colors match Earl Grey from other brands?
The closest cross-brand equivalents to Earl Grey are Kick the Can by Dunn-Edwards (a near-identical match), Concrete Jungle by Dunn-Edwards (a near-identical match), Light Gray by Dunn-Edwards (a near-identical match) — the best options for getting Earl Grey's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Earl Grey?
Earl Grey has a Light Reflectance Value (LRV) of 31.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Earl Grey
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Earl Grey's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.