Earl Grey 7660 is a gray paint color from Sherwin-Williams. It has a hex value of #969A96, estimated LRV 32 and a cool (green) undertone. Its closest cross-brand match is Kick the Can from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #969A96 · 7660
Earl Grey
32%Estimated LRV
Cool (Green)Undertone
More about Earl Grey
Earl Grey is a deeper, cool mid-gray at LRV 32 with a soft blue base — a mid-tone gray with real depth and a slightly moody, sophisticated character. It's the choice for a cool gray with genuine presence on an accent wall, cabinetry, or an exterior.
At this depth it reads darker and bluer in low light, so sample in place. It pairs with crisp white trim and cool-toned finishes. Benjamin Moore Rainstorm is its closest cross-brand match, with Behr Puddle close.
Earl Grey Technical Profile
HEX Code#969A96
RGB150, 154, 150
Estimated LRV31.8
UndertoneCool (Green)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandSherwin-Williams
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Earl Grey
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Kick the Can
Dunn-Edwards
#979995
Close digital match
Rainstorm
Benjamin Moore
#939692
Close digital match
Signal Grey
RAL
#969992
Close digital match
Husky Gray
PPG
#919591
Close digital match
Puddle
Behr
#969D9B
Close digital match
Pussy Willow
Vista Paint
#9B9F99
Close digital match
Stone Mason Gray
Valspar
#9A9E9D
Similar digital color
Serving Platter
Kilz
#989D9D
Similar digital color
Smoky Tone
Hirshfield's
#9D9E9D
Similar digital color
Smoky Gray
Dutch Boy
#95958D
Similar digital color
Metal .04
Colorhouse
#9FA198
Similar digital color
Seeing a close call? Order a peel-and-stick sample of Earl Grey — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Earl Grey
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Earl Grey
#969A96
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#85AD99
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Earl Grey
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Earl Grey Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Earl Grey.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Earl Grey — Frequently Asked Questions
What undertone does Earl Grey have?
Earl Grey by Sherwin-Williams has a cool (green) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Earl Grey from other brands?
The closest cross-brand equivalents to Earl Grey are Kick the Can by Dunn-Edwards (a close digital match), Concrete Jungle by Dunn-Edwards (a close digital match), Light Gray by Dunn-Edwards (a close digital match) — the best options for getting Earl Grey's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Earl Grey?
Earl Grey has a estimated lightness value of 31.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Earl Grey
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Earl Grey's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.