Gray Matters 7066 is a gray paint color from Sherwin-Williams. It has a hex value of #A7A8A2, LRV 39 and a neutral undertone. Its closest cross-brand match is Platinum Gray from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #A7A8A2 · 7066
Gray Matters
39%LRV Value
NeutralUndertone
More about Gray Matters
Gray Matters is a balanced mid-tone gray at LRV 39 — a true gray with a soft, even character that avoids leaning too warm or too cool. It gives a room real definition and a modern, grounded feel without the warmth of a greige or the chill of a blue-gray.
At this depth it darkens in low light, so check it in your own space. It pairs with white trim and both warm and cool accents. Benjamin Moore Platinum Gray is its near-identical cross-brand match.
Gray Matters Technical Profile
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Gray Matters in Every Brand
The closest equivalent to Gray Matters in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsGray Matters
Nearly identical
Benjamin MoorePlatinum Gray
Platinum Gray
Benjamin Moore
Nearly identical
Muted Gray
Dunn-Edwards
Nearly identical
Great Graphite
Behr
Nearly identical
Wet Pavement
Valspar
Nearly identical
Hippopotamus
PPG
Nearly identical
Weatherworn Gray
Dutch Boy
Nearly identical
Ashford
Vista Paint
Very similar
Simply Neutral
Kilz
Very similar
Shark Fin
Hirshfield's
Very similar
Metal .04
Colorhouse
Very similar
Lamp Room Gray
Farrow & Ball
Very similar
White Aluminium
RAL
Very similar
Seeing a close call? Order a peel-and-stick sample of Gray Matters — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Gray Matters
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Gray Matters
#A7A8A2
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#92AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Gray Matters
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Gray Matters Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Gray Matters.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Gray Matters — Frequently Asked Questions
What undertone does Gray Matters have?
Gray Matters by Sherwin-Williams has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Gray Matters in your own space before committing.
What colors match Gray Matters from other brands?
The closest cross-brand equivalents to Gray Matters are Platinum Gray by Benjamin Moore (a near-identical match), Muted Gray by Dunn-Edwards (a near-identical match), Great Graphite by Behr (a near-identical match) — the best options for getting Gray Matters's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Gray Matters?
Gray Matters has a Light Reflectance Value (LRV) of 38.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Gray Matters
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Gray Matters's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.