Incredible White 7028 is a off-white paint color from Sherwin-Williams. It has a hex value of #E3DED7, estimated LRV 74 and a neutral undertone. Its closest cross-brand match is Petal Smoke from Valspar (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #E3DED7 · 7028
Incredible White
74%Estimated LRV
NeutralUndertone
More about Incredible White
Incredible White is a soft, warm white-greige at LRV 74 — light enough to read as a white in bright rooms, warm enough to show a gentle greige in softer light. It's a flexible whole-house color for people who want a barely-there warm neutral on walls and a soft white on trim.
Its faint greige warmth keeps it from feeling stark but can look soft beside a true white. It's most flattering in natural light. Behr Castle Beige is its near-identical cross-brand match, with Benjamin Moore White Winged Dove close behind.
Incredible White Technical Profile
HEX Code#E3DED7
RGB227, 222, 215
Estimated LRV73.5
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyoff-white
BrandSherwin-Williams
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Incredible White
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Petal Smoke
Valspar
#E4DED7
Close digital match
Castle Beige
Behr
#E3DDD6
Close digital match
Venetian Wall
Vista Paint
#E2DCD4
Close digital match
Ash
PPG
#E4DED5
Close digital match
Strong White
Farrow & Ball
#E5E0DB
Close digital match
Reserved White
Kilz
#E6E1D8
Close digital match
Dove's Wing
Hirshfield's
#E2DFDA
Close digital match
Pearly Gray
Dutch Boy
#DFD9D2
Close digital match
White Winged Dove
Benjamin Moore
#E6E1DC
Close digital match
Foggy Day
Dunn-Edwards
#E7E3DB
Close digital match
Seeing a close call? Order a peel-and-stick sample of Incredible White — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Incredible White
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Incredible White
#E3DED7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AAAD85
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Incredible White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Incredible White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Incredible White.
More off-white colors from other brands
Cross-brand colors in the off-white family — useful when you want a similar look from a different brand.
Incredible White — Frequently Asked Questions
What undertone does Incredible White have?
Incredible White by Sherwin-Williams has a neutral undertone and sits in the off-white color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Incredible White from other brands?
The closest cross-brand equivalents to Incredible White are Petal Smoke by Valspar (a close digital match), Castle Beige by Behr (a close digital match), Venetian Wall by Vista Paint (a close digital match) — the best options for getting Incredible White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Incredible White?
Incredible White has a estimated lightness value of 73.5, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Incredible White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Incredible White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.