Incredible White 7028 is a off-white paint color from Sherwin-Williams. It has a hex value of #E3DED7, LRV 74 and a neutral undertone. Its closest cross-brand match is Petal Smoke from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #E3DED7 · 7028
Incredible White
74%LRV Value
NeutralUndertone
More about Incredible White
Incredible White is a soft, warm white-greige at LRV 74 — light enough to read as a white in bright rooms, warm enough to show a gentle greige in softer light. It's a flexible whole-house color for people who want a barely-there warm neutral on walls and a soft white on trim.
Its faint greige warmth keeps it from feeling stark but can look soft beside a true white. It's most flattering in natural light. Behr Castle Beige is its near-identical cross-brand match, with Benjamin Moore White Winged Dove close behind.
Incredible White Technical Profile
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Incredible White in Every Brand
The closest equivalent to Incredible White in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsIncredible White
Nearly identical
ValsparPetal Smoke
Petal Smoke
Valspar
Nearly identical
Castle Beige
Behr
Nearly identical
Venetian Wall
Vista Paint
Nearly identical
Ash
PPG
Nearly identical
Strong White
Farrow & Ball
Nearly identical
Reserved White
Kilz
Nearly identical
Dove's Wing
Hirshfield's
Nearly identical
Pearly Gray
Dutch Boy
Nearly identical
White Winged Dove
Benjamin Moore
Nearly identical
Foggy Day
Dunn-Edwards
Nearly identical
Seeing a close call? Order a peel-and-stick sample of Incredible White — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Incredible White
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Incredible White
#E3DED7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AAAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Incredible White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Incredible White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Incredible White.
More off-white colors from other brands
Cross-brand colors in the off-white family — useful when you want a similar look from a different brand.
Incredible White — Frequently Asked Questions
What undertone does Incredible White have?
Incredible White by Sherwin-Williams has a neutral undertone and sits in the off-white color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Incredible White in your own space before committing.
What colors match Incredible White from other brands?
The closest cross-brand equivalents to Incredible White are Petal Smoke by Valspar (a near-identical match), Castle Beige by Behr (a near-identical match), Venetian Wall by Vista Paint (a near-identical match) — the best options for getting Incredible White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Incredible White?
Incredible White has a Light Reflectance Value (LRV) of 73.5, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Incredible White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Incredible White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.