Ref. #694336 · 6062
Rugged Brown
7%LRV Value
Warm (Golden)Undertone
Rugged Brown Technical Profile
What color is Rugged Brown? It's a dark warm brown with the hex code #694336. Colors similar to Rugged Brown include Benjamin Moore Natural Brown, Behr Earth Fired Red, PPG Bird House Brown. Rugged Brown has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 7, Rugged Brown creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Rugged Brown pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Rugged Brown
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Rugged Brown
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rugged Brown
#694336
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7E7454
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rugged Brown
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rugged Brown Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Rugged Brown.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Rugged Brown — Frequently Asked Questions
What undertone does Rugged Brown have?
Rugged Brown by Sherwin-Williams has a warm (golden) undertone and belongs to the brown color family.
What colors match Rugged Brown from other brands?
The closest matches are Natural Brown by Benjamin Moore (#694135), Earth Fired Red by Behr (#674031), Bird House Brown by PPG (#6C483A). Always verify with physical samples.
What is the LRV of Rugged Brown?
Rugged Brown has an LRV of 7.3, where 0 is pure black and 100 is pure white.
Explore More with Rugged Brown
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rugged Brown's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.