Rugged Brown reads as a gentle deep, warm brown, shaped by its honey-warm undertones. With an LRV of 29, it grounds a space with quiet intensity, working beautifully in dens, master bedrooms, and formal dining rooms. The closest cross-brand match is Benjamin Moore's Natural, a near-identical match. Behr's Earth Fired Red is another strong alternative. Try it alongside a cool-toned accent to create visual balance, or lean into warmth with natural wood tones.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.