Wholesome SW 6980 is a brown paint color from Sherwin-Williams. It has a hex value of #A4785F, LRV 22 and a warm (golden) undertone. Its closest cross-brand match is Birchwood from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #A4785F · SW 6980
Wholesome
22%LRV Value
Warm (Golden)Undertone
Wholesome Technical Profile
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Wholesome in Every Brand
The closest equivalent to Wholesome in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsWholesome
Nearly identical
Benjamin MooreBirchwood
Birchwood
Benjamin Moore
Nearly identical
Afternoon Tea
PPG
Nearly identical
Cider Spice
Behr
Very similar
Rustic Oak
Valspar
Very similar
Dodge Pole
Hirshfield's
Very similar
Terrific Tan
Vista Paint
Very similar
Burnt Sienna
Kilz
Very similar
Chic Brick
Dunn-Edwards
Very similar
Dusty Durango
Dutch Boy
Very similar
Marmelo
Farrow & Ball
Very similar
Clay .03
Colorhouse
Visible difference
Beige Red
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Wholesome
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wholesome
#A4785F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADA885
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wholesome
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wholesome Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Wholesome.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Wholesome — Frequently Asked Questions
What undertone does Wholesome have?
Wholesome by Sherwin-Williams has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Wholesome in your own space before committing.
What colors match Wholesome from other brands?
The closest cross-brand equivalents to Wholesome are Birchwood by Benjamin Moore (a near-identical match), Afternoon Tea by PPG (a near-identical match), Brentwood by Benjamin Moore (a near-identical match) — the best options for getting Wholesome's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wholesome?
Wholesome has a Light Reflectance Value (LRV) of 22.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wholesome
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wholesome's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.