Rich Chocolate 1005-9A is a red paint color from Valspar. It has a hex value of #6A4C44, estimated LRV 9 and a warm (golden) undertone. Its closest cross-brand match is Spiced Wine from PPG (nearly identical), with 49 more equivalents across other brands.
Valspar · #6A4C44 · 1005-9A
Rich Chocolate
9%Estimated LRV
Warm (Golden)Undertone
Rich Chocolate Technical Profile
HEX Code#6A4C44
RGB106, 76, 68
Estimated LRV8.7
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandValspar
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Rich Chocolate
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Spiced Wine
PPG
#664942
Close digital match
Spanish Chestnut
Behr
#6F5049
Close digital match
Chicory Coffee
Dunn-Edwards
#64473F
Close digital match
Bison Brown
Benjamin Moore
#674C48
Similar digital color
Wendy Way
Vista Paint
#714C3F
Similar digital color
Tonka Bean
Kilz
#654F48
Similar digital color
Evolution
Hirshfield's
#704A3D
Similar digital color
Fairfax Brown
Sherwin-Williams
#61463A
Similar digital color
Buckeye Nut
Dutch Boy
#694336
Similar digital color
Etruscan Red
Farrow & Ball
#805348
Visible digital difference
Chestnut Brown
RAL
#633A34
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rich Chocolate
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Chocolate
#6A4C44
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#877A5A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Chocolate
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Chocolate Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Valspar Colors
Other Valspar colors close to Rich Chocolate.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rich Chocolate — Frequently Asked Questions
What undertone does Rich Chocolate have?
Rich Chocolate by Valspar has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rich Chocolate from other brands?
The closest cross-brand equivalents to Rich Chocolate are Spiced Wine by PPG (a close digital match), Spanish Chestnut by Behr (a close digital match), Chicory Coffee by Dunn-Edwards (a close digital match) — the best options for getting Rich Chocolate's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Chocolate?
Rich Chocolate has a estimated lightness value of 8.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Chocolate
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Chocolate's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.