Rich Chocolate 1005-9A is a red paint color from Valspar. It has a hex value of #6A4C44, LRV 9 and a warm (golden) undertone. Its closest cross-brand match is Spiced Wine from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #6A4C44 · 1005-9A
Rich Chocolate
9%LRV Value
Warm (Golden)Undertone
Rich Chocolate Technical Profile
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Rich Chocolate in Every Brand
The closest equivalent to Rich Chocolate in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
ValsparRich Chocolate
Nearly identical
PPGSpiced Wine
Spiced Wine
PPG
Nearly identical
Spanish Chestnut
Behr
Nearly identical
Chicory Coffee
Dunn-Edwards
Nearly identical
Bison Brown
Benjamin Moore
Very similar
Wendy Way
Vista Paint
Very similar
Tonka Bean
Kilz
Very similar
Evolution
Hirshfield's
Very similar
Fairfax Brown
Sherwin-Williams
Very similar
Buckeye Nut
Dutch Boy
Very similar
Etruscan Red
Farrow & Ball
Visible difference
Chestnut Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rich Chocolate
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Chocolate
#6A4C44
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#877A5A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Chocolate
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Chocolate Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Valspar Colors
Other Valspar colors close to Rich Chocolate.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rich Chocolate — Frequently Asked Questions
What undertone does Rich Chocolate have?
Rich Chocolate by Valspar has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rich Chocolate in your own space before committing.
What colors match Rich Chocolate from other brands?
The closest cross-brand equivalents to Rich Chocolate are Spiced Wine by PPG (a near-identical match), Spanish Chestnut by Behr (a near-identical match), Chicory Coffee by Dunn-Edwards (a near-identical match) — the best options for getting Rich Chocolate's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Chocolate?
Rich Chocolate has a Light Reflectance Value (LRV) of 8.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Chocolate
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Chocolate's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.