Gold of Midas 0965 is a orange paint color from Vista Paint. It has a hex value of #FDE9C6, LRV 83 and a neutral undertone. Its closest cross-brand match is Soft Beige from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #FDE9C6 · 0965
Gold of Midas
83%LRV Value
NeutralUndertone
Gold of Midas Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Gold of Midas in Every Brand
The closest equivalent to Gold of Midas in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Vista PaintGold of Midas
Nearly identical
Benjamin MooreSoft Beige
Soft Beige
Benjamin Moore
Nearly identical
Cosmic Cream
Valspar
Nearly identical
Gold of Midas
Hirshfield's
Nearly identical
Light Nougat
Behr
Nearly identical
Barely Peach
Dunn-Edwards
Nearly identical
Tea Light
Sherwin-Williams
Nearly identical
Orange Sherbet
Dutch Boy
Nearly identical
Create .01
Colorhouse
Nearly identical
Walnut Cream
Kilz
Nearly identical
Peachy Cream
PPG
Nearly identical
Farrow's Cream
Farrow & Ball
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Gold of Midas
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Gold of Midas
#FDE9C6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C2D260
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Gold of Midas
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Gold of Midas Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Gold of Midas.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Gold of Midas — Frequently Asked Questions
What undertone does Gold of Midas have?
Gold of Midas by Vista Paint has a neutral undertone and sits in the orange color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Gold of Midas in your own space before committing.
What colors match Gold of Midas from other brands?
The closest cross-brand equivalents to Gold of Midas are Soft Beige by Benjamin Moore (a near-identical match), Cosmic Cream by Valspar (a near-identical match), Coconut Scent by Valspar (a near-identical match) — the best options for getting Gold of Midas's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Gold of Midas?
Gold of Midas has a Light Reflectance Value (LRV) of 83.2, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Gold of Midas
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Gold of Midas's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.