Benjamin Moore
Explore Benjamin Moore's 3,500+ colors — with closest matches from Sherwin-Williams, Behr, and more
About Benjamin Moore
Benjamin Moore is the premium paint brand preferred by interior designers and professional painters. Founded in 1883 in Brooklyn, New York, Benjamin Moore has built a reputation for rich, true-to-swatch color over more than 140 years. Their proprietary Gennex color system produces exceptionally accurate, consistent color with every can, and their 3,500+ color palette is the largest among major paint brands. Benjamin Moore is sold exclusively through independent paint stores and hardware stores — you won't find it at Home Depot or Lowe's.
The most popular Benjamin Moore colors consistently include White Dove OC-17, Edgecomb Gray HC-173, Revere Pewter HC-172, Chantilly Lace OC-65, Hale Navy HC-154, and Simply White OC-117. These colors have become staples in both residential and commercial design projects.
Top product lines include Aura (the premium flagship — true one-coat coverage with Color Lock technology), Regal Select (excellent all-around performance for any room), Ben (budget-friendly entry point), and Natura (zero-VOC for nurseries and bedrooms). Price range: $60–$85+ per gallon. The higher price buys you richer color depth, superior coverage, and exceptional durability. To find a dealer, visit your local independent paint store or use Benjamin Moore's store locator on their website.
Benjamin Moore in The Color Journal
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The Color Library
92 colors in pink.
Pink Peony
Benjamin Moore · 2078-70
#F9E6ED
Pink Petals
Benjamin Moore · 2085-60
#F0CEDA
Pink Raspberry
Benjamin Moore · 2075-40
#C77EB0
Pink Taffy
Benjamin Moore · 2075-50
#E0ABD2
Posy Pink
Benjamin Moore · 2080-60
#F4CAD8
Predawn Sky
Benjamin Moore · 2075-30
#A0497E
Pretty Pink
Benjamin Moore · 2077-50
#ECA9D4
Primrose Petals
Benjamin Moore · 1367
#EFD6E0
Purple Cream
Benjamin Moore · 2073-70
#F1E4ED
Purple Easter Egg
Benjamin Moore · 2073-50
#CDADCB
Purple Hyacinth
Benjamin Moore · 2073-40
#AB80A6
Raspberry Mousse
Benjamin Moore · 2076-40
#D77DB1
Razzle Dazzle
Benjamin Moore · 1348
#CA5380
Rhododendron
Benjamin Moore · 2079-50
#F3ACCC
Rose Garden
Benjamin Moore · 1353
#F4D2DC
Rosy Glow
Benjamin Moore · 2084-50
#EBAFBF
Royal Flush
Benjamin Moore · 2076-20
#A13760
Royal Fuchsia
Benjamin Moore · 2078-30
#BE5171
Spring Azalea
Benjamin Moore · 2077-40
#DC7CB5
Springtime Bloom
Benjamin Moore · 2079-40
#E57EA8
Strawberry
Benjamin Moore · 2085-50
#E5ADC1
Summer Plum
Benjamin Moore · 2074-20
#7C3D64
Sweet Naivete
Benjamin Moore · 2083-60
#EDCCDB
Sweet Taffy
Benjamin Moore · 2086-60
#FBCEDE
Taste of Berry
Benjamin Moore · 2085-40
#CC7F96
Tropical Rose
Benjamin Moore · 1355
#C87B9B
Twilight Magenta
Benjamin Moore · 2074-30
#9C4B81
Valentine's Day
Benjamin Moore · 2077-60
#F5CCE6
Victorian Purple
Benjamin Moore · 1370
#BE91AF
Vintage Claret
Benjamin Moore · 1364
#934F6B
Wild Heart
Benjamin Moore · 1354
#E4B0C6
Wild Pink
Benjamin Moore · 2080-40
#D17A92
Popular Benjamin Moore Colors
Benjamin Moore's most loved colors span every style. For warm neutrals, explore their beige family and gray family. See our white paint guide for BM's best whites compared side by side. For a full brand showdown, read Behr vs SW vs BM. Use our room visualizer to preview any color in your space, or try the compare tool to see Delta E matches from all 14 brands.
Cross-Brand Matching
Find equivalent colors from Benjamin Moore in other major paint brands.