Grape Juice by Benjamin Moore paint color
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Ref. #63344B · 2074-10

Grape Juice

6%LRV Value
Warm (Pink)Undertone
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Grape Juice 2074-10 is a pink paint color from Benjamin Moore. It has a hex value of #63344B, LRV 6 and a warm (pink) undertone. Its closest cross-brand match is Cherry Bon Bon from Vista Paint (nearly identical), with 49 more equivalents across other brands.

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Grape Juice Technical Profile

HEX Code#63344B
RGB99, 52, 75
LRV5.6
UndertoneWarm (Pink)
Color Familypink
BrandBenjamin Moore

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Order a peel-and-stick sample of Grape JuiceBuy at Ace HardwareSamples & supplies on Amazon
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Grape Juice in Every Brand

The closest equivalent to Grape Juice in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Benjamin MooreGrape Juice
Nearly identical
Vista PaintCherry Bon Bon

Cherry Bon Bon

Vista Paint

Nearly identical

Noble Honor

Hirshfield's

Nearly identical

Antiqued Fuchsia

Dutch Boy

Nearly identical

Berry Brown

Valspar

Nearly identical

Fabulous Grape

Sherwin-Williams

Very similar

Primitive Plum

Dunn-Edwards

Very similar

Deep Claret

Behr

Very similar

Deep Plum

PPG

Very similar

Raspberry Macaroon

Kilz

Very similar

Petal .07

Colorhouse

Very similar

Red Lilac

RAL

Very similar

Brinjal

Farrow & Ball

Visible difference

Seeing a close call? Order a peel-and-stick sample of Grape Juice — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Grape Juice

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Grape Juice

#63344B

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#795151

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Grape Juice

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Antiqued Fuchsia

Complement

Patina Green

Grape Juice Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Sea Froth

Trim

Chantilly Lace

Accent

This Color

Pop

Royal Fuchsia

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Blue Lace

Trim

Chantilly Lace

Accent

This Color

Pop

Blooming Grove

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Intense White

Trim

Chantilly Lace

Accent

This Color

Pop

Island Getaway

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Grape Juice.

Dark Burgundy

Benjamin Moore · 2075-10

#673448

Elderberry

Benjamin Moore · CSP-470

#612F4F

Autumn Purple

Benjamin Moore · 2073-20

#5E3E55

Townsend Harbor Brown

Benjamin Moore · HC-64

#644644

El Cajon Clay

Benjamin Moore · 1260

#644644

Raisin Torte

Benjamin Moore · 2083-10

#743940

More pink colors from other brands

Cross-brand colors in the pink family — useful when you want a similar look from a different brand.

Strawberry Rhubarb

Behr · 150D-6

#B84472

Glitz and Glamour

Behr · MQ1-03

#965F73

Victorian Violet

Dunn-Edwards · DE6005

#B079A7

Berry Inspired

Dunn-Edwards · DEFD16

#994158

Fairview Taupe

Behr · 130E-2

#DFCAD6

Lavender Blessing

Hirshfield's · 1211

#D3B8C5

Grape Juice — Frequently Asked Questions

What undertone does Grape Juice have?
Grape Juice by Benjamin Moore has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Grape Juice in your own space before committing.
What colors match Grape Juice from other brands?
The closest cross-brand equivalents to Grape Juice are Cherry Bon Bon by Vista Paint (a near-identical match), Noble Honor by Hirshfield's (a near-identical match), Antiqued Fuchsia by Dutch Boy (a near-identical match) — the best options for getting Grape Juice's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Grape Juice?
Grape Juice has a Light Reflectance Value (LRV) of 5.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Grape Juice

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse pink Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Grape Juice's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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