Benjamin Moore
Explore Benjamin Moore's 3,500+ colors — with closest matches from Sherwin-Williams, Behr, and more
About Benjamin Moore
Benjamin Moore is the premium paint brand preferred by interior designers and professional painters. Founded in 1883 in Brooklyn, New York, Benjamin Moore has built a reputation for rich, true-to-swatch color over more than 140 years. Their proprietary Gennex color system produces exceptionally accurate, consistent color with every can, and their 3,500+ color palette is the largest among major paint brands. Benjamin Moore is sold exclusively through independent paint stores and hardware stores — you won't find it at Home Depot or Lowe's.
The most popular Benjamin Moore colors consistently include White Dove OC-17, Edgecomb Gray HC-173, Revere Pewter HC-172, Chantilly Lace OC-65, Hale Navy HC-154, and Simply White OC-117. These colors have become staples in both residential and commercial design projects.
Top product lines include Aura (the premium flagship — true one-coat coverage with Color Lock technology), Regal Select (excellent all-around performance for any room), Ben (budget-friendly entry point), and Natura (zero-VOC for nurseries and bedrooms). Price range: $60–$85+ per gallon. The higher price buys you richer color depth, superior coverage, and exceptional durability. To find a dealer, visit your local independent paint store or use Benjamin Moore's store locator on their website.
Benjamin Moore in The Color Journal
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The Color Library
463 colors in red.
Hummingbird
Benjamin Moore · 1271
#D9A0A9
Hydrangea Flowers
Benjamin Moore · 2008-40
#F1918E
Iron Ore Red
Benjamin Moore · 2089-10
#AA5546
Italiano Rose
Benjamin Moore · 2087-30
#D45462
Jeweled Peach
Benjamin Moore · 2013-30
#F5704C
Jupiter Glow
Benjamin Moore · 021
#E36E4B
Just Peachy
Benjamin Moore · 2173-60
#F1D6CF
Kept Love Letters
Benjamin Moore · CSP-425
#D7BCBC
Key Pearl
Benjamin Moore · 885
#F6E5E0
King's Red
Benjamin Moore · CW-335
#A7453E
Ladybug Red
Benjamin Moore · 1322
#B13F44
Laurentian Red
Benjamin Moore · CC-152
#7F4B47
Light Chiffon Pink
Benjamin Moore · 2000-60
#FFCED9
Light Quartz
Benjamin Moore · 2011-70
#FEEBE7
Lip Gloss
Benjamin Moore · CSP-1160
#BF7068
Little Piggy
Benjamin Moore · 2008-60
#FFD7D6
Louisiana
Benjamin Moore · CC-124
#8F4031
Lyons Red
Benjamin Moore · CC-68
#A73942
Maple Leaf Red
Benjamin Moore · 2084-20
#924544
Mardi Gras
Benjamin Moore · 1342
#BA5A6B
Marry Me
Benjamin Moore · 1289
#F3D8D1
Mars Red
Benjamin Moore · 2172-20
#934838
Marshmallow Bunny
Benjamin Moore · 2001-70
#FFE3E8
Mauve Mist
Benjamin Moore · 1264
#BF9A9B
May Flowers
Benjamin Moore · 1324
#FBC7D2
Mediterranean Spice
Benjamin Moore · 1337
#B14354
Merlot Red
Benjamin Moore · 2006-10
#9E3E2E
Mesa Peach
Benjamin Moore · 1200
#D59C8B
Mexicana
Benjamin Moore · 2172-30
#9B4C3E
Milano Red
Benjamin Moore · 1313
#D95D67
Million Dollar Red
Benjamin Moore · 2003-10
#B6342D
Minstrel Heart
Benjamin Moore · 1297
#E79B96
Misted Rose
Benjamin Moore · 1339
#F1B5C2
Mixed Fruit
Benjamin Moore · 2011-50
#FFBFB9
Modern Romance
Benjamin Moore · CSP-435
#844450
Monticello Peach
Benjamin Moore · 018
#F6A58D
Moroccan Red
Benjamin Moore · 1309
#A94443
Moroccan Spice
Benjamin Moore · AF-285
#B35D51
Morristown Cream
Benjamin Moore · 1241
#E1CFCA
My Valentine
Benjamin Moore · 1330
#A6424E
Natural Brown
Benjamin Moore · 2103-10
#694135
Navajo Red
Benjamin Moore · 2171-10
#AC4931
Neon Red
Benjamin Moore · 2087-10
#B92E34
New England Brown
Benjamin Moore · 2104-40
#9F736E
New London Burgundy
Benjamin Moore · HC-61
#764C4F
Newborn Baby
Benjamin Moore · 002
#FFC2B7
Nicolson Red
Benjamin Moore · CW-270
#65423E
Night Flower
Benjamin Moore · 1344
#974051
Northern Fire
Benjamin Moore · CC-94
#A74D44
Old World
Benjamin Moore · 2011-40
#FE998F
Onondaga Clay
Benjamin Moore · 1204
#8F514A
Orange
Benjamin Moore · 2011-10
#E1422C
Orange Nectar
Benjamin Moore · 2013-20
#EB5A34
Orleans Violet
Benjamin Moore · 1374
#E5D4D7
Outrageous Orange
Benjamin Moore · 2013-10
#E44D29
Pacific Grove Pink
Benjamin Moore · 889
#FADBD4
Paisley Pink
Benjamin Moore · 1261
#E9D8D6
Palace Arms Red
Benjamin Moore · CW-255
#793D37
Pale Berry
Benjamin Moore · 2103-60
#DCC4C1
Pale Cherry Blossom
Benjamin Moore · 2101-60
#E1CCC6
Popular Benjamin Moore Colors
Benjamin Moore's most loved colors span every style. For warm neutrals, explore their beige family and gray family. See our white paint guide for BM's best whites compared side by side. For a full brand showdown, read Behr vs SW vs BM. Use our room visualizer to preview any color in your space, or try the compare tool to see Delta E matches from all 14 brands.
Cross-Brand Matching
Find equivalent colors from Benjamin Moore in other major paint brands.