Palermo Rose 1278 is a red paint color from Benjamin Moore. It has a hex value of #D39B9D, LRV 40 and a warm (pink) undertone. Its closest cross-brand match is Shiny Kettle from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #D39B9D · 1278
Palermo Rose
40%LRV Value
Warm (Pink)Undertone
Palermo Rose Technical Profile
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Palermo Rose in Every Brand
The closest equivalent to Palermo Rose in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MoorePalermo Rose
Nearly identical
BehrShiny Kettle
Shiny Kettle
Behr
Nearly identical
Rosetti Pink
Valspar
Nearly identical
Blooming Perfect
Hirshfield's
Very similar
Pink Cadillac
PPG
Very similar
Vintage Rose
Vista Paint
Very similar
Canyon Blossom
Kilz
Very similar
Peppercorn Pink
Dutch Boy
Very similar
Pressed Flower
Sherwin-Williams
Very similar
La Vie En Rose
Dunn-Edwards
Very similar
Cinder Rose
Farrow & Ball
Visible difference
Petal .03
Colorhouse
Visible difference
Light Pink
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Palermo Rose — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Palermo Rose
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Palermo Rose
#D39B9D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B19781
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Palermo Rose
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Palermo Rose Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Palermo Rose.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Palermo Rose — Frequently Asked Questions
What undertone does Palermo Rose have?
Palermo Rose by Benjamin Moore has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Palermo Rose in your own space before committing.
What colors match Palermo Rose from other brands?
The closest cross-brand equivalents to Palermo Rose are Shiny Kettle by Behr (a near-identical match), Rosetti Pink by Valspar (a near-identical match), Dusty Rose by Behr (a very close match) — the best options for getting Palermo Rose's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Palermo Rose?
Palermo Rose has a Light Reflectance Value (LRV) of 39.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Palermo Rose
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Palermo Rose's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.