Alluring Blue ICC-99 is a blue paint color from Behr. It has a hex value of #9EC4CD, LRV 51 and a cool (blue) undertone. Its closest cross-brand match is Agua Fría from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #9EC4CD · ICC-99
Alluring Blue
51%LRV Value
Cool (Blue)Undertone
Alluring Blue Technical Profile
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Alluring Blue in Every Brand
The closest equivalent to Alluring Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrAlluring Blue
Nearly identical
Sherwin-WilliamsAgua Fría
Agua Fría
Sherwin-Williams
Nearly identical
Splishy Splash
Dutch Boy
Nearly identical
Gift of the Sea
Vista Paint
Nearly identical
High Noon
Valspar
Nearly identical
Tropical Lagoon
PPG
Very similar
Dripping Springs
Kilz
Very similar
Daydream
Benjamin Moore
Very similar
Surfside
Dunn-Edwards
Very similar
Trisha's Eyes
Hirshfield's
Very similar
Dream .04
Colorhouse
Visible difference
Lulworth Blue
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Alluring Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Alluring Blue
#9EC4CD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8591AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Alluring Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Alluring Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Alluring Blue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Alluring Blue — Frequently Asked Questions
What undertone does Alluring Blue have?
Alluring Blue by Behr has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Alluring Blue in your own space before committing.
What colors match Alluring Blue from other brands?
The closest cross-brand equivalents to Alluring Blue are Agua Fría by Sherwin-Williams (a near-identical match), Splishy Splash by Dutch Boy (a near-identical match), Rest Assured by Sherwin-Williams (a near-identical match) — the best options for getting Alluring Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Alluring Blue?
Alluring Blue has a Light Reflectance Value (LRV) of 51.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Alluring Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Alluring Blue's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.