Ref. #677658 · BXC-20
Amazon River
17%LRV Value
Cool (Green)Undertone
Amazon River Technical Profile
What color is Amazon River? It's a deep warm gray with the hex code #677658. Colors similar to Amazon River include Kilz Peaceful Forest, MPC Palta Green, Kilz Organic Garden. Amazon River has a cool (green) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 17, Amazon River creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Amazon River pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Amazon River
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Amazon River
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Amazon River
#677658
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#679A67
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Amazon River
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Amazon River Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Amazon River.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Amazon River — Frequently Asked Questions
What undertone does Amazon River have?
Amazon River by Behr has a cool (green) undertone and belongs to the gray color family.
What colors match Amazon River from other brands?
The closest matches are Peaceful Forest by Kilz (#647758), Palta Green by MPC (#617559), Organic Garden by Kilz (#637250). Always verify with physical samples.
What is the LRV of Amazon River?
Amazon River has an LRV of 16.5, where 0 is pure black and 100 is pure white.
Explore More with Amazon River
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Amazon River's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.