Beluga 770F-7 is a gray paint color from Behr. It has a hex value of #273031, estimated LRV 5 and a neutral undertone. Its closest cross-brand match is Anthracite Grey from RAL (nearly identical), with 49 more equivalents across other brands.
Behr · #273031 · 770F-7
Beluga
5%Estimated LRV
NeutralUndertone
Beluga Technical Profile
HEX Code#273031
RGB39, 48, 49
Estimated LRV5.0
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Beluga
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Anthracite Grey
RAL
#293133
Close digital match
Black Forest Green
Benjamin Moore
#252F2D
Similar digital color
Night Watch
Sherwin-Williams
#303636
Similar digital color
Nourish .06
Colorhouse
#313536
Similar digital color
Graduation Cap
Dutch Boy
#2B3A40
Similar digital color
Silent Sea
Hirshfield's
#2A2B2C
Similar digital color
Black Licorice
Vista Paint
#373938
Visible digital difference
Tomcat
Valspar
#2F2F2F
Visible digital difference
Mystic Black
Kilz
#383938
Visible digital difference
Starless Sky
PPG
#3C3D3D
Visible digital difference
Black
Dunn-Edwards
#3B3A3A
Visible digital difference
Pitch Black
Farrow & Ball
#3B3938
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Beluga
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Beluga
#273031
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#384353
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Beluga
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Beluga Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Beluga.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Beluga — Frequently Asked Questions
What undertone does Beluga have?
Beluga by Behr has a neutral undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Beluga from other brands?
The closest cross-brand equivalents to Beluga are Anthracite Grey by RAL (a close digital match), Black Forest Green by Benjamin Moore (a very close match), Night Watch by Sherwin-Williams (a very close match) — the best options for getting Beluga's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Beluga?
Beluga has a estimated lightness value of 5.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Beluga
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Beluga's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.