Black Magic 1001-7 is a gray paint color from PPG. It has a hex value of #414040, LRV 5 and a neutral undertone. Its closest cross-brand match is Arrowhead from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #414040 · 1001-7
Black Magic
5%LRV Value
NeutralUndertone
Black Magic Technical Profile
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Black Magic in Every Brand
The closest equivalent to Black Magic in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGBlack Magic
Nearly identical
ValsparArrowhead
Arrowhead
Valspar
Nearly identical
Black Lacquer
Behr
Nearly identical
Black Jack
Benjamin Moore
Nearly identical
Kitty Kitty
Vista Paint
Nearly identical
True Black
Kilz
Nearly identical
Cauldron
Dutch Boy
Nearly identical
Dark Engine
Dunn-Edwards
Nearly identical
Iron Ore
Sherwin-Williams
Nearly identical
Off-Black
Farrow & Ball
Very similar
Black Licorice
Hirshfield's
Very similar
Grey Brown
RAL
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Black Magic
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Black Magic
#414040
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6C5A48
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Black Magic
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Black Magic Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Black Magic.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Black Magic — Frequently Asked Questions
What undertone does Black Magic have?
Black Magic by PPG has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Black Magic in your own space before committing.
What colors match Black Magic from other brands?
The closest cross-brand equivalents to Black Magic are Arrowhead by Valspar (a near-identical match), Black Lacquer by Behr (a near-identical match), Jet Black by Behr (a near-identical match) — the best options for getting Black Magic's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Black Magic?
Black Magic has a Light Reflectance Value (LRV) of 5.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Black Magic
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Black Magic's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.