Charm PPU16-12 is a gray paint color from Behr. It has a hex value of #A89DB0, estimated LRV 36 and a cool (violet) undertone. Its closest cross-brand match is High Society Violet from PPG (nearly identical), with 49 more equivalents across other brands.
Behr · #A89DB0 · PPU16-12
Charm
36%Estimated LRV
Cool (Violet)Undertone
Charm Technical Profile
HEX Code#A89DB0
RGB168, 157, 176
Estimated LRV35.6
UndertoneCool (Violet)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBehr
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Charm
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
High Society Violet
PPG
#AFA0B3
Close digital match
Native Lilac
Valspar
#AB9CAC
Close digital match
Obi Lilac
Sherwin-Williams
#B0A3B6
Similar digital color
Voila!
Dutch Boy
#B0A3B6
Similar digital color
Gypsy's Gown
Hirshfield's
#A698A8
Similar digital color
Italian Iris
Vista Paint
#B0A4B9
Similar digital color
Iris Bliss
Benjamin Moore
#AB99AE
Similar digital color
Fortnight Lily
Kilz
#A49FBA
Similar digital color
Veiled Violet
Dunn-Edwards
#B19BB0
Similar digital color
Window Grey
RAL
#9DA1AA
Visible digital difference
Brassica
Farrow & Ball
#8D8089
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Charm
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Charm
#A89DB0
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD85AA
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Charm
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Charm Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Charm.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Charm — Frequently Asked Questions
What undertone does Charm have?
Charm by Behr has a cool (violet) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Charm from other brands?
The closest cross-brand equivalents to Charm are High Society Violet by PPG (a close digital match), Native Lilac by Valspar (a close digital match), Obi Lilac by Sherwin-Williams (a very close match) — the best options for getting Charm's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Charm?
Charm has a estimated lightness value of 35.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Charm
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Charm's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.