Charm PPU16-12 is a gray paint color from Behr. It has a hex value of #A89DB0, LRV 36 and a cool (violet) undertone. Its closest cross-brand match is High Society Violet from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #A89DB0 · PPU16-12
Charm
36%LRV Value
Cool (Violet)Undertone
Charm Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Charm in Every Brand
The closest equivalent to Charm in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrCharm
Nearly identical
PPGHigh Society Violet
High Society Violet
PPG
Nearly identical
Native Lilac
Valspar
Nearly identical
Obi Lilac
Sherwin-Williams
Very similar
Voila!
Dutch Boy
Very similar
Gypsy's Gown
Hirshfield's
Very similar
Italian Iris
Vista Paint
Very similar
Iris Bliss
Benjamin Moore
Very similar
Fortnight Lily
Kilz
Very similar
Veiled Violet
Dunn-Edwards
Very similar
Window Grey
RAL
Visible difference
Brassica
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Charm
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Charm
#A89DB0
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD85AA
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Charm
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Charm Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Charm.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Charm — Frequently Asked Questions
What undertone does Charm have?
Charm by Behr has a cool (violet) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Charm in your own space before committing.
What colors match Charm from other brands?
The closest cross-brand equivalents to Charm are High Society Violet by PPG (a near-identical match), Native Lilac by Valspar (a near-identical match), Obi Lilac by Sherwin-Williams (a very close match) — the best options for getting Charm's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Charm?
Charm has a Light Reflectance Value (LRV) of 35.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Charm
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Charm's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.