Deep Merlot M100-7 is a purple paint color from Behr. It has a hex value of #3F3661, estimated LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Dewberry from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Behr · #3F3661 · M100-7
Deep Merlot
7%Estimated LRV
Warm (Pink)Undertone
Deep Merlot Technical Profile
HEX Code#3F3661
RGB63, 54, 97
Estimated LRV7.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Deep Merlot
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Dewberry
Sherwin-Williams
#3E385A
Similar digital color
Violet Aurora
Dutch Boy
#3E385A
Similar digital color
Grape Gum
Benjamin Moore
#423E6E
Similar digital color
Dark Triumph
Vista Paint
#4D406B
Similar digital color
Voldemort
Hirshfield's
#4D416B
Similar digital color
Renaissance Tapestry
Kilz
#48436D
Similar digital color
Magic Night
Dunn-Edwards
#3A3B5B
Similar digital color
Spirit Blue
Valspar
#49456F
Similar digital color
Royal Indigo
PPG
#4E4260
Visible digital difference
Night Blue
RAL
#252850
Visible digital difference
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Deep Merlot
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Deep Merlot
#3F3661
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6D5179
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Deep Merlot
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Deep Merlot Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Deep Merlot.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Deep Merlot — Frequently Asked Questions
What undertone does Deep Merlot have?
Deep Merlot by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Deep Merlot from other brands?
The closest cross-brand equivalents to Deep Merlot are Dewberry by Sherwin-Williams (a very close match), Violet Aurora by Dutch Boy (a very close match), Grape Gum by Benjamin Moore (a very close match) — the best options for getting Deep Merlot's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Deep Merlot?
Deep Merlot has a estimated lightness value of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Deep Merlot
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Deep Merlot's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.