Deep Merlot M100-7 is a blue paint color from Behr. It has a hex value of #3F3661, LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Dewberry from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Ref. #3F3661 · M100-7
Deep Merlot
7%LRV Value
Warm (Pink)Undertone
Deep Merlot Technical Profile
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Deep Merlot in Every Brand
The closest equivalent to Deep Merlot in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrDeep Merlot
Very similar
Sherwin-WilliamsDewberry
Dewberry
Sherwin-Williams
Very similar
Violet Aurora
Dutch Boy
Very similar
Grape Gum
Benjamin Moore
Very similar
Dark Triumph
Vista Paint
Very similar
Voldemort
Hirshfield's
Very similar
Renaissance Tapestry
Kilz
Very similar
Magic Night
Dunn-Edwards
Very similar
Spirit Blue
Valspar
Very similar
Royal Indigo
PPG
Visible difference
Night Blue
RAL
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Deep Merlot
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Deep Merlot
#3F3661
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6D5179
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Deep Merlot
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Deep Merlot Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Deep Merlot.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Deep Merlot — Frequently Asked Questions
What undertone does Deep Merlot have?
Deep Merlot by Behr has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Deep Merlot in your own space before committing.
What colors match Deep Merlot from other brands?
The closest cross-brand equivalents to Deep Merlot are Dewberry by Sherwin-Williams (a very close match), Violet Aurora by Dutch Boy (a very close match), Grape Gum by Benjamin Moore (a very close match) — the best options for getting Deep Merlot's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Deep Merlot?
Deep Merlot has a Light Reflectance Value (LRV) of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Deep Merlot
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Deep Merlot's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.